Senior Marketing Automation Startegist (2-4 Years)

Sr. Marketing Automation Startegist

Location: Lower Parel, Mumbai

Experience Required: 2–3 years in an agency environment

Department: Marketing Automation

Reporting To: Sr. Marketing Automation Manager

About Schbang:

Schbang is a Creative & Business Transformation company enabling brands to thrive in the digital age through integrated marketing, technology, and strategic thinking. We believe in building impactful brands and careers with creativity, speed, and scale. (www.schbang.com)

Role Overview:

Senior Marketing Automation Strategist

This person will:

• Lead automation retainers and pitches, working closely with clients to understand business requirements.
• Actively drive journey execution and campaign deployment across automation platforms.
• Collaborate with design and content teams to ensure creatives (ads, banners, A+ content) align seamlessly with automation journeys.
• Be the face of automation strategy for clients, ensuring business goals are met with both performance and creativity.

Key Responsibilities

1. Automation & Omnichannel Strategy

• Design, plan, and implement end-to-end automation journeys across Email, WhatsApp, Push, In-App,Web pop-up, SMS, and web personalization.
• Develop audience segmentation, personalization, and retargeting strategies to maximize engagement and conversions.
• Stay updated on emerging automation tech and creative integrations to bring innovation into brand journeys.

2. Creative Integration & Campaign Assets

• Work with design/content teams to conceptualize and deliver

  automation-ready creatives

  :
• Performance Media creatives (Meta, Google, quick commerce)
• Email banners & templates
• PDP and A+ content for ecommerce
• Website banners & brandstore creatives
• Ensure

  design and copy

  not only look premium but also

  map seamlessly into automation journeys

  for maximum impact.

3. Execution & Optimization

• Build and deploy

  journeys and campaigns

  on leading automation platforms (WebEngage, MoEngage, Salesforce MC, Braze, etc.).
• Conduct thorough

  QA and testing

  of campaigns before go-live.
• Use

  A/B testing, data insights, and performance tracking

  to continuously optimize both automation flows and creative output.
• Manage posting schedules, ensuring timely delivery and adherence to brand guidelines.
• Coordinate with clients for approvals and ensure expectations are met with quality, creativity, and strategic alignment.

4. Client & Internal Collaboration

• Act as a key point of contact for clients, translating brand objectives into automation roadmaps.
• Collaborate with the Marketing Automation Technology team to integrate digital marketing campaigns with CRM, emailers, and other automation journeys wherever required.
• Create monthly and campaign-wise content plans in coordination with design, copy, and tech teams.
• Track, analyse, and optimise content and campaign performance to achieve KPIs.
• Stay updated on platform algorithms, digital trends, and competitor activities to recommend proactive strategies.
• Prepare performance reports, insights, and strategic recommendations for clients.

Skills & Competencies

• Strong expertise

  in Marketing Automation platforms (WebEngage, MoEngage, Braze, Klaviyo, Clevertap, etc.).
• Proven ability to design and deploy

  omnichannel automation journeys.

• Understanding of

  creative formats

  for performance media, ecommerce (A+ content, PDPs, brandstores), and web banners.
• Strong

  creative eye

  to align automation flows with high-quality designs.
• Excellent

  client communication, presentation, and project management skills.

• Analytical mindset with ability to

  interpret campaign data

  and make optimization recommendations.
• 2–3 years of

  agency experience in automation + creative collaboration.

Why Schbang?

• Opportunity to work with top brands across industries.
• A collaborative, young, and fast-paced team environment.
• Exposure to integrated marketing with technology and automation.
• Learning and growth through live projects, mentorship, and Schbang Academy sessions.