Senior Manager

Senior Marketing Manager

Key Responsibilities

1. Innovation Project Management

• Lead high-stakes, cross-functional projects with NPD and Supply Chain teams to develop concepts for innovation.
• Run IPM and Stage Gate forums for new product development.
• Manage end-to-end commercialization of product launches.
• Demonstrate strong project management skills and the ability to influence cross-functional teams on project charters.

2. Menu Planning & Driving Excitement

• Drive quarterly and monthly innovation and renovation calendars.
• Build business cases for NPDs and own pricing, volume, revenue, and GM delivery.
• Collaborate with Supply Chain and Operations to manage indent and sampling plans for NPDs.
• Ensure monthly product planning (innovation volumes) is aligned with SC and Ops teams.
• Drive category growth through core offerings and new launches.

3. Build Excitement: Brand Comms & Planning

• Own marketing mix elements for in-store activities, new launches, and BAU across channels.
• Drive promotion mix and communication elements across media and ensure perfect store execution.
• Work with creative partners to deliver impactful communication for retail branding and big-scale activations.

4. Media Amplification & Social Media Content

• Drive brand visibility and amplification across channels.
• Design social media strategy and lead conversations and big-day activations.
• Leverage influencers, digital platforms, and LSM activities for engagement.

5. Brand Audit & Competitive Analysis

• Conduct monthly competitive and product P&L analysis using internal and external data.
• Identify gaps in portfolio and pricing strategy and respond quickly to market needs.
• Perform comprehensive benchmarking across the 4Ps in direct and indirect competitive categories.

Qualifications, Experience & Skills

• Experience:

  7–8 years in FMCG/QSR/Retail, with at least 4+ years in marketing or consumer insights.

• Analytical Skills:

  Strong data handling capabilities and a passion for numbers.

• Action-Oriented:

  High bias for action and ability to translate insights into execution.

• Other Skills:

  Excellent project management, cross-functional collaboration, and communication skills.