Senior Manager- Influencer Marketing

8 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About the Role:

Senior Manager – Influencer Marketing

This role is both strategic and operational — driving influencer sourcing frameworks, ensuring quality and relevance, and collaborating cross-functionally to deliver best-in-class influencer marketing campaigns.


Key Responsibilities:

1. Leadership & Team Management:

  • Lead and manage the

    Planning (Influencer Scouting) team

    , ensuring efficient and high-quality output.
  • Train and mentor team members on scouting processes, influencer evaluation, and campaign planning.
  • Create performance metrics and evaluation systems for the scouting team.
  • Build scalable processes to manage large volumes of influencer data and collaborations.


2. Influencer Scouting & Shortlisting:

  • Oversee the

    end-to-end influencer scouting process

    — from understanding briefs to shortlisting the right creators based on campaign objectives, audience demographics, and brand tonality.
  • Develop data-driven frameworks for evaluating influencers (reach, engagement, audience quality, authenticity, and relevance).
  • Ensure strong database management and categorization across platforms (Instagram, YouTube, Snapchat, etc.).
  • Maintain an updated network of influencers across categories (fashion, lifestyle, tech, food, fitness, etc.).


3. Campaign Planning & Strategy Collaboration:

  • Partner closely with the

    Strategy

    and

    Client Servicing

    teams to interpret brand briefs and translate them into actionable influencer plans.
  • Contribute to strategic brainstorming for campaign direction, creative ideas, and influencer mix.
  • Work closely with the

    Pricing and Operations

    teams to align influencer selections with budgets, deliverables, and timelines.


4. Process Optimization & Innovation:

  • Standardize scouting templates, evaluation scorecards, and briefing formats.
  • Implement automation tools or tech solutions to streamline influencer search and analytics.
  • Continuously update internal benchmarks and market trends to keep the scouting vertical ahead of industry standards.
  • Ensure data accuracy, hygiene, and consistency across internal influencer management systems.


5. Cross-functional Collaboration:

  • Act as the

    primary bridge between strategy, pricing, and operations teams

    to ensure seamless campaign execution.
  • Collaborate with internal teams to develop insights and reports on influencer performance and campaign effectiveness.
  • Provide inputs on creator partnerships, emerging platforms, and influencer trends to inform future strategies.


Requirements:

  • Experience:

    5–8 years in influencer marketing, preferably in a planning or talent scouting leadership role.
  • Industry Knowledge:

    Deep understanding of the influencer ecosystem, social media trends, and content formats across major platforms.
  • Team Leadership:

    Proven experience managing and scaling a scouting/planning team.
  • Analytical Skills:

    Strong data-driven mindset; ability to evaluate creators based on quantitative and qualitative metrics.
  • Communication:

    Excellent written and verbal communication skills; ability to present and defend influencer choices effectively.
  • Tools:

    Proficiency with influencer analytics and scouting tools (e.g., Qoruz, Winkl, CreatorIQ, etc.) and Excel/Google Sheets.

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