Senior Manager- Influencer Marketing

About the Role:

Senior Manager – Influencer Marketing

This role is both strategic and operational — driving influencer sourcing frameworks, ensuring quality and relevance, and collaborating cross-functionally to deliver best-in-class influencer marketing campaigns.

Key Responsibilities:

1. Leadership & Team Management:

• Lead and manage the

  Planning (Influencer Scouting) team

  , ensuring efficient and high-quality output.
• Train and mentor team members on scouting processes, influencer evaluation, and campaign planning.
• Create performance metrics and evaluation systems for the scouting team.
• Build scalable processes to manage large volumes of influencer data and collaborations.

2. Influencer Scouting & Shortlisting:

• Oversee the

  end-to-end influencer scouting process

  — from understanding briefs to shortlisting the right creators based on campaign objectives, audience demographics, and brand tonality.
• Develop data-driven frameworks for evaluating influencers (reach, engagement, audience quality, authenticity, and relevance).
• Ensure strong database management and categorization across platforms (Instagram, YouTube, Snapchat, etc.).
• Maintain an updated network of influencers across categories (fashion, lifestyle, tech, food, fitness, etc.).

3. Campaign Planning & Strategy Collaboration:

• Partner closely with the

  Strategy

  and

  Client Servicing

  teams to interpret brand briefs and translate them into actionable influencer plans.
• Contribute to strategic brainstorming for campaign direction, creative ideas, and influencer mix.
• Work closely with the

  Pricing and Operations

  teams to align influencer selections with budgets, deliverables, and timelines.

4. Process Optimization & Innovation:

• Standardize scouting templates, evaluation scorecards, and briefing formats.
• Implement automation tools or tech solutions to streamline influencer search and analytics.
• Continuously update internal benchmarks and market trends to keep the scouting vertical ahead of industry standards.
• Ensure data accuracy, hygiene, and consistency across internal influencer management systems.

5. Cross-functional Collaboration:

• Act as the

  primary bridge between strategy, pricing, and operations teams

  to ensure seamless campaign execution.
• Collaborate with internal teams to develop insights and reports on influencer performance and campaign effectiveness.
• Provide inputs on creator partnerships, emerging platforms, and influencer trends to inform future strategies.

Requirements:

• Experience:

  5–8 years in influencer marketing, preferably in a planning or talent scouting leadership role.

• Industry Knowledge:

  Deep understanding of the influencer ecosystem, social media trends, and content formats across major platforms.

• Team Leadership:

  Proven experience managing and scaling a scouting/planning team.

• Analytical Skills:

  Strong data-driven mindset; ability to evaluate creators based on quantitative and qualitative metrics.

• Communication:

  Excellent written and verbal communication skills; ability to present and defend influencer choices effectively.

• Tools:

  Proficiency with influencer analytics and scouting tools (e.g., Qoruz, Winkl, CreatorIQ, etc.) and Excel/Google Sheets.