Senior Manager- Influencer Marketing

About the Role

Senior Manager – Influencer Marketing

Key Responsibilities

Leadership & Team Management

• Lead, mentor, and manage a team of influencer marketing professionals (Associates/Managers).
• Define team goals, allocate responsibilities, and ensure timely and high-quality delivery of campaigns.
• Provide training, feedback, and career development support to team members.

Client & Campaign Management

• Act as the primary point of contact for key brand clients, ensuring smooth communication and long-term relationship building.
• Oversee end-to-end influencer campaigns, from ideation and planning to execution, monitoring, and reporting.
• Ensure campaigns meet brand objectives, timelines, and budgets.
• Collaborate with internal departments (Strategy, Pricing, Planning, Procurement, and Operations) to deliver successful campaigns.

Strategy & Planning

• Develop influencer strategies tailored to client objectives, audiences, and industry trends.
• Stay up to date with emerging influencer, social media, and content trends, and integrate them into strategies.
• Present innovative campaign ideas, creative concepts, and strategy decks to clients.

Revenue & Growth

• Drive account growth through upselling and cross-selling influencer marketing solutions.
• Ensure client retention and satisfaction through consistent performance delivery.
• Track and monitor campaign KPIs, delivering insights and recommendations to optimize results.

Process Excellence

• Streamline influencer onboarding, briefing, and reporting processes for efficiency.
• Maintain high standards of campaign reporting and ROI measurement.
• Contribute to building scalable systems and best practices within the influencer marketing team.

Requirements

• 2-5 years of experience in influencer marketing, digital marketing, or brand partnerships, with at least 1-2 years in a team management role.
• Proven track record of handling end-to-end influencer campaigns across categories.
• Strong leadership, organizational, and team management skills.
• Excellent client-facing and communication skills with the ability to build lasting relationships.
• Creative and strategic thinker with strong analytical and problem-solving abilities.
• Ability to manage multiple projects, prioritize tasks, and work under tight deadlines.
• Familiarity with influencer marketing tools and platforms is a plus.