Senior Manager Business Planning

Senior Manager Business Planning

Location

Working Days

Key Responsibilities:

1. Strategic Planning & RCA

• Build out structured frameworks to

  track key YouTube performance metrics

  : video inputs, watch-time, views, subscriber growth, conversion ratios, revenue.

• Develop hypotheses and perform RCA

  where performance diverges from benchmarks — e.g., declining subscriber growth despite increasing content volume.
• Identify broken links in the funnel — from

  content creation to content outcome

  — and develop initiatives to fix or optimize them.

2. Channel Performance Forecasting

• Design

  weekly, monthly, and quarterly metric projections

  using statistical and data trend models.
• Forecast subscriber growth, content productivity, and ROI by channel type, content theme, or creator tier.
• Build

  predictive models

  to guide content planning and budgeting.

3. Financial & Operational Integration

• Link YouTube performance metrics to broader

  business KPIs

  (e.g., cost per subscriber, lead-to-customer funnel, revenue per video).
• Conduct financial analysis on

  cost per video, revenue attribution, and ROI

  of various content buckets.
• Provide inputs to senior leaders on

  channel profitability and monetization potential.

4. Dashboarding & Data Storytelling

• Create and maintain

  live dashboards

  in Google Sheets or Looker Studio to track top-level and granular performance metrics.
• Translate complex data into clear visual stories for executive updates.
• Provide

  weekly/fortnightly briefings

  to Content Strategy, Finance, and Marketing leaders.

5. Cross-Team Collaboration

• Work closely with:

• Content Ops

  for real-time data integration

• Category & Growth Teams

  to track and plan subscriber acquisition through YouTube

• Finance

  to model channel budgets and ROI

• Founders and CXOs

  for quarterly strategic reviews
• Collaborate with

  teachers, editors, and script leads

  to tie data into creative strategies and experimentation.

6. Experimentation & Continuous Optimization

• Build a robust

  A/B testing framewor

  k across content types, thumbnails, titles, and formats
• Track cohort behaviors and

  engagement curve

  s to identify stickiness patterns
• Suggest and test optimizations based on behavioral analytics and subscriber drop-off patterns

Key Skills & Competencies:

● Strong expertise in business finance, planning, and analysis.

● Advanced proficiency in financial modeling, forecasting, and scenario planning.

● Strong command of data visualization and BI tools (Excel, Power BI, Tableau, SQL preferred).

● Excellent analytical and problem-solving skills with attention to detail.

● Ability to translate financial and data insights into clear business recommendations.

● Strong communication, stakeholder management, and presentation skills.

● High level of business acumen with the ability to work in a dynamic environment.

Qualification & Experience:

● MBA (Finance/Strategy) or CA/CPA/CFA with relevant experience.

● 6–12 years of progressive experience in business planning, FP&A, or strategy & finance roles.

● Prior experience in high-growth industries (e.g., EdTech, Technology, Consumer, Services)