Senior / Lead - Field Marketing

Field Marketing Specialist

Field Marketing Specialist

What You’ll Own

In-Person Events (Trade Shows, Dinners, Customer Meetups)

• Plan, execute, and optimize memorable field events including trade shows, executive dinners, and customer gatherings across North America.
• Own the full project lifecycle: research, budgeting, venue sourcing, vendor negotiation, creative direction, logistics, speaker coordination, post-event analysis.
• Work closely with Sales, RevOps, and Marketing teams to align events with pipeline goals and regional sales strategies.
• Track and report event performance based on SQLs, pipeline contribution, revenue influence, and ROI.
• Maintain and manage event assets — collateral, booth materials, giveaways, branded merchandise — ensuring timely logistics and quality execution.
• Build relationships with key stakeholders, industry partners, and executive decision-makers to strengthen brand impact.
  

Digital Experiences (Webinars, Podcasts, Virtual Summits)

• Develop and drive webinar and virtual event strategies aligned with core marketing and GTM goals.
• Identify relevant themes, speakers, and formats that resonate with our ICP.
• Manage the full process from content planning and speaker outreach to promotional campaign development and event execution.
• Write compelling copy for landing pages, emails, and social campaigns to boost attendance and engagement.
• Leverage analytics to assess campaign impact and continually improve reach, content quality, and conversion rates.
• Own and report on metrics such as registrations, attendance rate, engagement, and marketing-influenced pipeline.
  

What We’re Looking For

• 2–4 years of proven experience managing field marketing initiatives including trade shows, online events, and webinar campaigns in a fast-paced B2B environment.
• Prior B2B SaaS or enterprise tech marketing experience is highly preferred.
• Demonstrated ability to juggle multiple projects simultaneously - this is a must.
• Strong sense of ownership with the ability to independently lead campaigns and take full accountability for success metrics.
• Highly organized with a structured approach to campaign planning, documentation, and execution.
• Analytical mindset — able to connect actions to outcomes, derive insights from data, and improve campaign effectiveness.
• Excellent communicator and collaborator; you thrive in cross-functional settings and know how to bring stakeholders along.
• A natural storyteller who can articulate brand value through events and experiences.
  

Why This Role Matters

you’ll own your campaigns from start to finish.