Senior Demand Marketer

Job Description

Senior Demand Marketer Chennai,Tamil Nadu Full Time Demand Generation Specialist Picture this: Instead of shouting into the marketing void hoping someone listens, you're crafting laser-focused experiences that make enterprise buyers think, "How did they know exactly what keeps me up at night?" As our Demand Generation Specialist, you'll be the architect of hyper-personalized marketing journeys that turn anonymous companies into engaged prospects, and prospects into pipeline gold. You're not just running campaigns. You're building relationships at scale, one carefully crafted touchpoint at a time. Working within our agile team, you'll blur the lines between art and science, creativity and data, turning insights into action and accounts into advocates. Roles and Responsibilities: Selecting accounts to target, mapping out buying committees, and leveraging real-time signals to refine segmentation for focused campaigns and plays. Run account research and persona mapping to fuel campaign messaging across all formats from ads to emails to gift notes. Build and launch both 1-few and 1-many campaigns through channels including but not limited to email, paid media, direct mail, webinars, and events - handling both campaign setup and creative development. Manage multiple concurrent campaigns, monitor performance, run continuous experiments to optimize results, and communicate insights to stakeholders and activation signals to go-to-market teams for timely follow-ups. Collaborate with design teams to develop campaign materials and manage end-to-end project delivery from concept to launch. Coordinate hands-on campaign execution across different channels while leveraging AI tools and first-principles thinking to solve campaign challenges. This role would be a great fit for you, if you: Have 3-5 years of B2B demand-gen, growth, or ABM experience under your belt. Are comfortable working side-by-side with GTM teams and speaking their language. Demonstrate a solid grasp of enterprise SaaS business and sales-led motions. Navigate MAPs and CRMs (HubSpot preferred) like a digital native. Can turn data into compelling stories and write copy that makes people stop scrolling and start converting. Get energized by fast-paced environments where today's hypothesis becomes tomorrow's best practice. Stay curious and keep up with recent marketing developments - whether it's new tactics, channels, or tech.