Senior Growth & Marketing Automation Specialist

About Designial

Pune office

Position Overview

senior, hands-on player role

Key Responsibilities

• Architect & Execute Outreach Campaigns:

  Independently design, build, and run sophisticated, multi-channel outreach campaigns targeting our ideal customer profile. You'll own the entire process from concept to execution and reporting.

• Generate MQLs & SQLs:

  Your primary goal is to generate a consistent and measurable flow of MQLs and SQLs. You'll be responsible for the entire lead funnel, optimizing every stage for maximum conversion.

• Hands-On Platform Management:

  This role requires hands-on mastery of our marketing technology stack. Deep expertise in

  at least one

  of the following core platforms is essential, while proficiency in others is a significant advantage:
• HubSpot
• Marketo
• Salesforce
• Adobe Experience Manager (AEM)

• Create High-Converting Assets:

  Design and create the assets needed for your campaigns, including compelling email copy, ad creatives, stunning graphics, high-performance landing pages, and persuasive presentations.

• Analyze & Optimize:

  Continuously monitor campaign performance, analyze the data to identify what’s working and what isn’t, and relentlessly optimize your campaigns to improve key metrics like conversion rates, cost per lead, and ROI.

• Reporting:

  Develop and maintain dashboards to report on MQL/SQL velocity, pipeline contribution, and overall campaign performance to leadership.

Qualifications and Experience

• Experience:

  8-10 years

  of hands-on experience in a B2B marketing, demand generation, or growth marketing role.

• Proven Track Record (Required):

  You must provide a portfolio of case studies with specific data and KPIs that clearly demonstrate your past success in:

• Driving Lead Generation:

  Quantifiable success in building and scaling a lead generation engine that consistently increased MQL and SQL volume.

• Improving Lead Quality:

  Evidence of improving MQL-to-SQL conversion rates, leading to a more efficient sales pipeline.

• Pipeline & Revenue Contribution:

  Examples of campaigns that directly contributed to sales pipeline and can be tied to revenue growth.

• High-Impact Individual Contributor:

  You're a self-starter who can work autonomously to drive projects from start to finish and deliver on key business objectives.

• Certifications:

• Required:

  HubSpot Certified (e.g., Marketing Hub Software, Inbound Marketing).

• Preferred:

  Certifications in Marketo, Salesforce (e.g., Pardot Specialist, Marketing Cloud), or Adobe Experience Manager (AEM) are highly desirable.

• Analytical Skills:

  Expert-level ability to analyze campaign data and translate it into actionable insights and optimizations.

• Education:

  A Bachelor's degree in Marketing is

  required

  . An MBA or a Master's degree in marketing is preferred.

What We Offer

• A competitive salary and performance-based incentives.
• The opportunity to own a critical function and make a direct, measurable impact on Designial's growth.
• Growth opportunity to move into a leadership role, based on performance.
• A mature and professional environment that respects deep expertise and autonomy.
• Support for professional development and maintaining certifications.