Senior Executive - Performance Marketing

About the Company:

Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.

We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.

Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Also, closing a large round with one of the largest global, corporate VC.

Position: Sr. Executive Performance Marketing

Location: Sector 67, Gurugram

Experience: 1-3 years

What you will do:

1. Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, Meta Ads, LinkedIn and other platforms.
2. Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
3. Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
4. Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
5. A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
6. Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
7. Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

What we are looking for:

1. Experience: 1 to 3 years of experience in Google Ads campaign management.
2. Educational Background: Btech/ BCA from Tier 1 institution (IIT, NIT, DTU or equivalent).
3. Self-driven and a strong bias for action, fitment in startup culture.
4. In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
5. Budget Management: Proven track record of running campaigns with budgets of ₹10 Lakh+ per month.
6. Hands-on experience: in Google Ads, Meta Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
7. Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
8. Certifications: Google Ads certification (preferred) or other relevant SEM qualifications.
9. Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
10. Someone who can manage complexity and is good at problem solving with a first-principles approach

What We Offer

A high-impact role in a fast-growing, venture-backed startup.

Ownership of multi-channel performance marketing efforts.

Competitive compensation

A culture that encourages creativity, data-driven decision-making, and fast execution