Senior Executive - Performance Marketing

About the Role:

We are seeking a skilled Media Account Manager with a strong background in managing app install and performance marketing campaigns. The ideal candidate should have hands-on experience in running campaigns across Google and Meta platforms, coupled with expertise in mobile measurement and tracking tools such as Appsflyer. This role requires a performance-driven professional who can independently manage client accounts, optimize media spends, and deliver measurable business outcomes.

What You'll Do

• Plan, execute, and optimize

  app install campaigns

  across Google UAC and Meta Ads Manager.
• Manage

  end-to-end campaign delivery

  from setup and monitoring to optimization, reporting, and insights.
• Collaborate with

  internal teams, clients, and analytics partners

  to ensure accurate campaign tracking and attribution.
• Work with tech and analytics teams to

  integrate and validate MMP tools

  (Appsflyer, Branch, or Adjust) for event tracking and data accuracy.
• Monitor key performance metrics like

  CPI, CPA, ROAS, and retention

  , ensuring campaigns hit their goals.
• Conduct

  post-campaign analysis

  to extract insights and improve future performance.
• Build and maintain strong

  client relationships

  through regular communication and performance reviews.

What We're Looking For

• 3+ years of experience in

  digital media planning and buying

  , focused on

  app install campaigns

  .
• Hands-on expertise in

  Google Ads (UAC)

  and

  Meta Ads Manager

  .
• Familiarity with platforms like

  Snapchat

  or others is a plus.
• Strong working knowledge of

  MMP tools

  (Appsflyer, Branch, Adjust).
• Solid understanding of

  tracking, attribution models

  , and event-based optimization.
• Analytical mindset with the ability to

  translate data into actionable insights

  .
• Excellent

  communication and client management skills

  .