Senior Executive - Performance Marketing

Key Responsibilities:

· Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.

· Develop and manage paid media budgets, ensuring cost-effective spending and high ROI.

· Conduct A/B testing for ad creatives, copy, and landing pages to enhance campaign performance.

· Track, analyze, and report key performance metrics, providing insights and data-driven recommendations.

· Optimize campaigns based on CTR, CPC, CPA, and conversion rates.

· Collaborate with content, design, and product teams to align marketing campaigns with business goals.

· Stay updated with the latest trends and algorithm changes in digital advertising.

· Implement retargeting, remarketing, and audience segmentation strategies for improved conversion rates.

Required Skills & Qualifications:

· 3-5 years of hands-on experience in performance marketing with a proven track record in lead generation and conversions.

· Expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other PPC platforms.

· Experience in managing budgets and optimizing ad spending for maximum results.

· Ability to interpret data and turn insights into actionable strategies.

· Strong understanding of SEO, landing page optimization, and funnel marketing.

· Excellent communication and problem-solving skills.