Senior Executive - Growth Marketing

Responsibilities

SEO:

• Act as the bridge between the SEO team and the marketing function to align technical SEO efforts with the overall marketing strategy.
• Oversee on-page, off-page, and technical SEO to drive visibility, keyword rankings, and lead conversions.
• Conduct keyword analysis, optimise web pages, and monitor performance using analytics tools.
• Audit and enhance site structure, metadata, and internal linking for search performance.
• Provide actionable insights from SEO reports to guide content and campaign decisions.
  

Account-Based Marketing (ABM)

• Plan and execute ABM campaigns targeting key enterprise accounts.
• Collaborate with sales and marketing to define target account lists and design personalised outreach.
• Use ABM platforms and analytics tools to measure engagement and track ROI.
• Coordinate creation of personalised assets landing pages, one-pagers, case studies, and ad creatives.
• Identify high-intent signals and continuously optimise campaigns based on account behaviour data.
  

Email Marketing

• Build and manage email campaigns, newsletters, nurture flows, and ABM-driven sequences.
• Segment audiences and personalise messaging based on buyer journey and engagement levels.
• Test and optimise subject lines, CTAs, and templates to improve open and click rates.
• Automate workflows for lead nurturing and retention campaigns.
• Track campaign metrics and refine performance using insights from analytics tools.
  

Requirements

• Strong understanding of technical SEO, keyword strategy, and analytics.
• Hands-on experience with ABM platforms and email marketing tools (HubSpot, Salesforce, or similar).
• An analytical and data-driven approach to campaign management.
• Ability to collaborate cross-functionally across marketing, sales, and content teams.
• Strong communication and organisational skills.