Senior Director - Media Activation

Job Description

About EssenceMediacom: A Leading WPP Media Brand A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Role Summary And Impact The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized. Reporting into the MFG India Client Lead, this role acts as our client's (Google India) senior partner and expert for paid media. This role is responsible for delivering best in class media campaigns to meet our client’s KPIs. Success in this role involves providing strategic insight across a breadth of client stakeholders and platforms, owning best practice and optimization strategies within the products verticals, and leading a team of 15+ highly driven and skilled activation specialists (including ultimate responsibility for quality of work within this team). Skills And Experience An experienced and exceptionally talented individual, you will be passionate about digital media and have a desire to be at the cutting edge of online advertising. At least 10 years’ experience within a digital-centric role with a track record of leadership and business growth Strong understanding of the digital landscape, suppliers, and technology Strong analytical skills. Able to analyze and draw conclusions from data and comfortable presenting quantitative information in a client context. Demonstrate the ability to present your strategic recommendations to external/internal clients. Eager to learn new concepts and challenge the existing business framework. Highly developed interpersonal, team building and relationship management skills. Demonstrated experience in senior stakeholder relationship building and management. Proven capability in building, developing and mentoring people and teams. Experience in managing profitability in the context of agreed scope of work. Experience in setting work quality standards and consistently delivering against them. 3 Best Things About The Job A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world Working within a proven, fast growing Media specialists servicing some of the biggest brands in the region A revenue driving role with the market leader in a high growth sector of the marketing services industry What Your Day Job Looks Like At EssenceMediacom Lead in Media Activation business development, support client onboarding and in the creation, roll out, and adherence of best practices across channels Serve as point of escalation for Media Activation across clients for Google India Identify new platforms, partners & integrations, evaluate these (and existing platforms) over time and maintain a POV here Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, working independently Develop thought leadership pieces & case studies throughout the course of the year to demonstrate role within wider industry as a Media expert Deliver quarterly, semi-annual, or annual updates on work quality as it relates to owned workstreams Gain a strategic understanding of the client’s business and KPIs, and how campaign optimizations meet those KPIs Support the Client Lead, Planning Teams & Media Activation Practice Lead in capacity planning & resource management for the team Lead through vision, values, and model leadership behaviors while championing and facilitating change in a positive manner Thoughtfully craft career development plans for your reports and contribute to the development of training materials for the department Manage a team of 2-5 direct reports, a larger team of 15+ Life At WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. requisitionid:41599 Show more Show less