Digital Strategy & Campaigns
Plan, execute, and optimize SEO, SEM, PPC, social, and email campaigns
.
Manage
Google Ads, Tableau Ads, Meta Ads, LinkedIn Ads, and programmatic advertising.
Lead
content marketing
initiatives (blogs, newsletters, whitepapers, case studies, landing pages).
Develop
multi-channel demand generation strategies
to boost leads and conversions.
Analytics & Reporting
Track KPIs with Google Analytics, Google Tag Manager, Google Data Studio, Tableau, and CRM dashboards.
Run
A/B tests, CRO (conversion rate optimization), and retargeting campaigns.
Provide actionable insights to maximize
ROI, CTR, and engagement.
SEO & Website Optimization
Conduct keyword research, competitor analysis, on-page, off-page, and technical SEO.
Improve
site speed, Core Web Vitals, and overall website performance.
Implement
link-building, schema markup, and local SEO strategies.
Collaboration & Brand Growth
Work closely with design, content, and UX teams
to deliver high-impact campaigns.
Manage
email automation workflows
via HubSpot, Mailchimp, or similar tools.
Strengthen
brand visibility, lead nurturing, and customer engagement.
Stay ahead of
AI-driven marketing trends, voice search, and influencer marketing.

Requirements

5+ years of digital marketing experience
(agency or B2B preferred).
Hands-on expertise in
Google Ads, Tableau Ads, Meta Ads Manager, SEO tools (SEMrush, Ahrefs, Moz), and automation platforms.
Strong command of CRM tools
(HubSpot, Salesforce, Zoho).
Excellent
analytical, strategic, and project management skills.
Experience in branding, lead generation, and customer acquisition campaigns.
Proficiency in social media marketing (Facebook, Instagram, LinkedIn, Twitter/X, YouTube, TikTok).
Familiarity with content management systems (WordPress, Drupal, Shopify, Webflow).

Preferred Skills

Performance marketing
and paid media expertise.
Knowledge of
retargeting, remarketing, and display advertising.
Skills in video marketing, YouTube SEO, and OTT/digital streaming ads.
Understanding of marketing funnels, customer journey mapping, and ABM (Account-Based Marketing).
Experience with AI tools, marketing automation, and chatbots.
Ability to use data visualization platforms
(Tableau, Power BI, Google Data Studio).

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