Senior Digital Marketing Manager

• Strategic Planning
• Develop, implement, and oversee digital marketing strategies aligned with business goals.
• Conduct market research, competitor analysis, and identify growth opportunities.
• Team Leadership & Management
• Lead and mentor the digital marketing team (SEO, SEM, content, social, email, etc.).
• Coordinate with cross-functional teams (design, sales, product, PR) to execute campaigns.
• Campaign Management
• Plan, execute, and optimize multi-channel campaigns (Google Ads, Facebook, LinkedIn, Instagram, etc.).
• Ensure campaigns meet KPIs such as ROI, conversion rate, lead generation, and engagement.
• SEO & SEM Oversight
• Drive organic traffic through SEO best practices.
• Manage paid search and display campaigns to maximize visibility and conversions.
• Content & Social Media Strategy
• Oversee content creation (blogs, videos, newsletters, website copy, etc.).
• Manage brand presence and engagement across social media platforms.
• Analytics & Reporting
• Monitor, analyze, and report campaign performance using tools like Google Analytics, SEMrush, HubSpot, etc.
• Provide insights and data-driven recommendations to improve results.
• Budgeting & Resource Allocation
• Manage and allocate digital marketing budgets effectively.
• Ensure maximum ROI from campaigns and vendors.
• Brand Development & Awareness
• Enhance online brand visibility and reputation management.
• Ensure consistent brand messaging across all digital touchpoints.
• Marketing Automation & CRM
• Oversee email marketing campaigns, drip campaigns, and customer retention strategies.
• Leverage CRM tools for lead nurturing and customer segmentation.
• Innovation & Trends
• Stay updated with the latest digital marketing trends, tools, and technologies.
• Implement innovative tactics to keep the brand ahead of competitors.

Key Responsibilities

• Define and execute digital marketing strategy.
• Lead the digital team, assign tasks, and ensure timely delivery.
• Optimize website performance and user experience.
• Drive lead generation, customer acquisition, and sales through digital channels.
• Analyze customer behavior and adapt campaigns accordingly.
• Collaborate with agencies, vendors, and partners when necessary.
• Present marketing performance reports to senior management.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person