Senior Digital Marketing Executive

Senior Digital Marketing Executive

Roles and Responsibilities:

Campaign Strategy & Execution:

• Develop and execute tailored digital marketing campaigns for clients across SEO, SEM, social media, email, and display advertising channels.
• Conduct in-depth client consultations to understand their business goals, target audience, and marketing needs.

SEO & Content Optimization:

• Perform keyword research, optimize client websites, and implement on-page and off-page SEO strategies to boost organic traffic and improve SERP rankings.
• Collaborate with the content team to deliver engaging, SEO-optimized content aligned with clients' goals.

Paid Media Management:

• Manage and optimize PPC campaigns on platforms such as Google Ads, LinkedIn, and Meta to drive client ROI.
• Conduct A/B testing, analyze campaign performance, and recommend improvements for increased conversions.

Social Media Management:

• Develop and execute social media strategies tailored to client needs, ensuring brand consistency and audience engagement.
• Monitor social media trends, create interactive content, and respond to client-specific audience feedback.

Client Reporting & Communication:

• Prepare detailed reports on overall performance, including traffic, conversions, and other KPIs, to share with clients.
• Maintain regular communication with clients, providing updates, insights, and recommendations for ongoing and future campaigns.

Performance Analysis & Optimization:

• Analyze data from various tools (e.g., Google Analytics, SEMrush) to identify gaps and areas for improvement in client campaigns.
• Use insights to optimize strategies and exceed client expectations.

Trend Monitoring & Best Practices:

• Stay updated on the latest trends, tools, and technologies in digital marketing.
• Share innovative ideas and strategies to enhance clients’ digital presence and competitiveness.

Cross-Functional Collaboration:

• Work closely with internal teams, including design, development, and content, to ensure timely and successful project delivery.
• Align client projects with internal capabilities and resource allocation for optimal results.

Qualifications:

• Minimum of 3 years of experience in managing digital marketing campaigns for diverse clients, preferably in B2B and B2C environments.
• Proficiency in tools like Google Ads, Google Analytics, SEMrush, HubSpot, and social media management platforms.
• Strong project management skills with the ability to handle multiple client projects simultaneously.
• Excellent communication and presentation skills to convey complex ideas to clients and stakeholders.
• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Experience in managing client expectations and delivering on KPIs consistently.
• Creative thinker with a problem-solving approach and the ability to adapt strategies to different industries.