Senior Digital Marketing Executive

Interested Candidates can send their Profile to hr@ascentbw.com

Location : Chennai
Exp : Minimum - 5 Years

Job Summary:

We are looking for an experienced Digital Marketing Executive to develop, implement, track, and optimize our digital marketing campaigns across all online channels. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

· **Digital Strategy & Planning:** Develop and execute digital marketing strategies to increase brand awareness, lead generation, and customer engagement. Plan and manage paid campaigns across Google Ads, Facebook, LinkedIn, and other digital platforms.

· **SEO & Content Marketing:** Optimize website content and structure for search engine rankings (SEO). Manage content marketing strategies, including blogs, videos, and case studies to drive organic traffic.

· **Social Media Management:** Develop and manage social media campaigns to enhance brand presence. Engage with customers and respond to inquiries on social media platforms.

· **Email & Lead Generation Campaigns:** Design and execute email marketing campaigns for lead nurturing and customer retention. Track and improve conversion rates from lead generation campaigns.

· **Analytics & Reporting:** Monitor and analyze website traffic, digital marketing performance, and customer behavior. Generate reports with insights and recommendations for improving marketing strategies.

· **Online Reputation Management (ORM):** Monitor online reviews and feedback, ensuring a positive brand reputation. Address customer concerns and improve brand perception.

· **Collaboration & Team Management:** Work closely with the sales team to align marketing strategies with business goals. Manage external agencies, designers, and content creators when required.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Work Location: In person