Senior Digital Marketing Executive

Location: Jaipur (onsite)

Experience: 3 to 6 years

Digital Marketing Executive

team. This role requires creativity, analytical thinking, and a strong understanding of digital

marketing trends to drive engagement and business growth.

Key Responsibilities:

• Email Marketing:

  Develop, execute, and monitor email campaigns to nurture leads,

engage customers, and drive conversions.

• Paid Campaigns:

  Plan and manage Google Ads, Facebook Ads, LinkedIn Ads, and other

paid marketing campaigns to maximise ROI.

• Event Marketing:

  Support event planning and execution, including webinars, trade shows,

and promotional events, ensuring strong audience engagement.

• Content Strategy:

  Develop and implement content marketing strategies, including blog

posts, case studies, social media content, and landing pages.

• Lead Generation:

  Execute strategies to generate and nurture quality leads through SEO,

PPC, email marketing, and social media.

• Analytics & Reporting:

  Monitor campaign performance, analyse key metrics, and provide

insights to optimise marketing efforts.

• Collaboration:

  Work closely with the sales team to align marketing strategies with

business goals.

Required Skills & Qualifications:

• Bachelor’s degree in marketing, Business, or a related field.
• Hands-on experience with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and email marketing tools (e.g., Mailchimp, HubSpot).
• Strong knowledge of SEO, SEM, PPC, and social media marketing.
• Experience with Google Analytics, Google Tag Manager, and CRM platforms.
• Excellent content creation and copywriting skills.
• Ability to analyse data, generate insights, and optimise campaigns accordingly.
• Strong project management and communication skills.