Senior Digital Marketing Executive

Job Title: Senior Digital Marketing Executive

Senior Digital Marketing Executive – Ethnic Wear | Meena Bazaar

Location: Head Office – Meena Bazaar

Experience: 3–5 Years

Position Summary

We’re looking for a Senior Digital Marketing Executive (3–5 years’ experience) with a graduate degree, preferably from the retail or fashion sector, to lead digital strategy at Meena Bazaar. You will drive brand visibility, lead-generation, and conversions through performance marketing across all digital channels.

Key Responsibilities

• Plan, launch, and optimize digital campaigns across SEO, SEM (Google Ads), email, social media, and display advertising.
• Develop and manage Meena Bazaar’s social media presence—organic & paid—for platforms like Meta, Instagram, and others.
• Define and track KPIs (e.g., CTR, CPL, ROAS), prepare performance reports, and recommend optimizations for ROI improvement.
• Conduct A/B testing and conversion rate optimization to improve campaign outcomes and funnel efficiency.
• Work with UX, content, and design teams to craft and refine landing pages and creatives.
• Monitor the user journey across digital funnels to identify conversion drop-offs and implement enhancements.
• Liaise with external agencies or vendors to coordinate campaign deliverables and timelines.
• Collaborate closely with the e‑commerce team to plan and align online campaigns.
• Maintain a digital marketing calendar, forecasting key campaigns and anticipated ROI.
• Stay current with industry innovations, tools, trends, and platform updates to keep Meena Bazaar’s digital strategy proactive and cutting-edge.

Skills & Qualifications

• 3 to 5 years of hands-on experience in performance-based digital marketing within the retail/fashion industry.
• Bachelor’s degree in Marketing, Business, or related discipline.
• Strong proficiency in SEO, SEM/Google Ads, email marketing, and social media marketing.
• Experience using analytics tools (Google Analytics, Search Console, etc.) for campaign tracking and optimization.
• Expertise in conversion tracking, funnel optimization, and A/B testing.
• Creative thinker with strong analytical and data-driven decision-making abilities.
• Familiarity with e-commerce platforms such as Shopify or Magento is a plus.
• Basic knowledge of HTML, CSS, JavaScript is advantageous.
• Self-starter with strong communication, collaboration, and project management skills.
• Keeps up-to-date with digital marketing trends, tools, and best practices.
• Preferred industries: retail, ethnic/fashion wear, FMCG.
• Certifications in Google Ads, Analytics, or HubSpot are valued.
• Additional skills: experience with marketing automation, CRM platforms, or basic graphic tools may add advantage.

Kindly apply on indeed or share your resume at hr2@mbindia.net or send your resume on whatsapp number 8826618639

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Life insurance
• Provident Fund

Ability to commute/relocate:

• New Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Do you have 3 to 5 years of hands-on experience in digital marketing, specifically within retail or fashion industries?

○ Yes

○ No

• Please indicate which of the following digital marketing areas you have experience in (select all that apply):

SEO / SEM (Google Ads)

Email Marketing

Social Media Marketing (organic & paid)

Display Advertising

A/B Testing / Conversion Optimization

Google Analytics / Analytics Tools

• Do you have experience with any of the following e-commerce platforms? (Select all that apply)

Shopify

Magento

None

• Do you have basic knowledge of the following? (Select all that apply)

HTML

CSS

JavaScript

None of the above

• Briefly describe a digital marketing campaign where you drove significant results (e.g., improved traffic, conversions, or ROI). What was your role?

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 3 years (Preferred)

Language:

• English (Preferred)

Location:

• New Delhi, Delhi (Preferred)

Willingness to travel:

• 50% (Preferred)

Work Location: In person

Expected Start Date: 11/08/2025