Senior Digital Marketing Executive

Job Description

Role Overview We are seeking proactive, analytical, and creative Senior Digital Marketing Executives to take ownership of our digital presence across platforms. You will lead the execution of multi-channel strategies and campaigns with a focus on performance, lead generation, branding, and market expansion. This is a growth-centric role with visibility to leadership and cross-functional teams. Key Responsibilities Develop, execute, and scale digital marketing campaigns (SEO, SEM, SMM, Email, PPC, Display Ads) that align with company objectives and brand guidelines. Lead paid media strategies on platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn , and YouTube Ads to generate qualified leads and increase engagement. Supervise and optimize company website and landing pages in coordination with web developers and content creators. Conduct A/B testing , conversion tracking, and retargeting strategies to optimize customer acquisition cost (CAC) and lifetime value (LTV). Plan, schedule, and oversee content calendars , social media posts, blogs, and newsletters ensuring consistency in tone, branding, and messaging. Track KPIs like traffic, click-through rates (CTR), ROI, bounce rate, impressions, etc. using Google Analytics, Search Console , and reporting dashboards. Research industry trends, competitive landscape, and digital best practices to implement innovative techniques and automation tools. Mentor and guide junior executives or interns where applicable. Collaborate with Sales, Product, and Export teams to align digital marketing with company goals and international market strategies. Generate and present detailed campaign performance reports and strategic insights to management monthly. Required Skills & Tools Strong experience in Google Ads, Meta Business Suite , and SEO/SEM platforms. Expertise in tools like Google Analytics, Tag Manager, Ahrefs/SEMRush, Mailchimp/Zoho Campaigns , and CMS platforms (WordPress preferred). Strong command of English content writing for digital platforms (blogs, product content, social copy, etc.). Experience in running lead generation or conversion-focused campaigns . Creative thinking and up-to-date with the latest trends in digital marketing and AI tools. Ability to work under deadlines, manage multiple projects, and independently drive digital performance improvements. Preferred Add-Ons Prior experience in healthcare/pharmaceutical/exports domain . Knowledge of basic graphic designing tools like Canva, Photoshop, Illustrator. Experience with automation platforms and CRM tools like Zoho CRM .