Senior Digital Marketing Executive

Role Overview

proactive, analytical, and creative Senior Digital Marketing Executives

Key Responsibilities

• Develop, execute, and scale digital marketing campaigns (SEO, SEM, SMM, Email, PPC, Display Ads) that align with company objectives and brand guidelines.
• Lead paid media strategies on platforms like

  Google Ads, Meta (Facebook/Instagram), LinkedIn

  , and

  YouTube Ads

  to generate qualified leads and increase engagement.
• Supervise and optimize company website and landing pages in coordination with web developers and content creators.
• Conduct

  A/B testing

  , conversion tracking, and retargeting strategies to optimize customer acquisition cost (CAC) and lifetime value (LTV).
• Plan, schedule, and oversee

  content calendars

  , social media posts, blogs, and newsletters ensuring consistency in tone, branding, and messaging.
• Track KPIs like traffic, click-through rates (CTR), ROI, bounce rate, impressions, etc. using

  Google Analytics, Search Console

  , and reporting dashboards.
• Research industry trends, competitive landscape, and digital best practices to implement innovative techniques and automation tools.
• Mentor and guide junior executives or interns where applicable.
• Collaborate with Sales, Product, and Export teams to align digital marketing with company goals and international market strategies.
• Generate and present detailed campaign performance reports and strategic insights to management monthly.

Required Skills & Tools

• Strong experience in

  Google Ads, Meta Business Suite

  , and SEO/SEM platforms.
• Expertise in tools like

  Google Analytics, Tag Manager, Ahrefs/SEMRush, Mailchimp/Zoho Campaigns

  , and CMS platforms (WordPress preferred).
• Strong command of

  English content writing

  for digital platforms (blogs, product content, social copy, etc.).
• Experience in running

  lead generation

  or

  conversion-focused campaigns

  .
• Creative thinking and up-to-date with the latest trends in digital marketing and AI tools.
• Ability to work under deadlines, manage multiple projects, and independently drive digital performance improvements.

Preferred Add-Ons

• Prior experience in

  healthcare/pharmaceutical/exports domain

  .
• Knowledge of basic

  graphic designing tools

  like Canva, Photoshop, Illustrator.
• Experience with

  automation platforms

  and CRM tools like

  Zoho CRM

  .