Senior Digital Marketing Executive

Senior Digital Marketing Executive

We’re looking for a hands-on marketing expert who can strategize, execute, and optimize all key growth channels – someone who's not just a thinker, but a doer.

Role Summary

As our Marketing Expert, you will be the driving force behind Hyring's growth and visibility across digital channels. You will function as a solo contributor, managing and executing all initiatives with precision while collaborating with external vendors, influencers, and internal stakeholders when needed.

Key Responsibilities

SEO Strategy & Execution

• Conduct keyword research, on-page/off-page SEO, and content optimization
• Drive traffic growth and improve SERP rankings for high-impact pages

Email Marketing

• Create and manage email campaigns for product launches, lead nurturing, and updates
• Work on segmentation, A/B testing, and analytics to improve engagement and conversions

Social Media Marketing

• Own content planning, posting, and engagement on LinkedIn, Twitter, and other relevant platforms
• Use performance metrics to refine strategy and messaging

Influencer Marketing Coordination

• Identify and engage with HRTech influencers and creators
• Coordinate content, campaigns, and cross-promotion with influencers

PR & Thought Leadership

• Pitch to relevant media outlets and manage PR communications
• Work with founders on LinkedIn content, product launches, and storytelling

Analytics & Reporting

• Use tools like Google Analytics, Search Console, HubSpot, or similar to monitor performance
• Present clear, actionable reports on marketing KPIs

Required Skills & Qualifications

• 5–15 years of experience in digital marketing or growth roles
• Proven track record in SEO, email campaigns, and social media management
• Experience working directly with influencers and coordinating PR campaigns
• Excellent written and verbal communication skills
• Self-starter with strong project management skills
• Hands-on experience with tools like Google Analytics, SEMrush/Ahrefs, Mailchimp/Sendinblue, HubSpot, Buffer/Hootsuite, etc.

Nice to Have

• Background in B2B SaaS or HR Tech
• Experience with paid campaigns (LinkedIn/Google)
• Content creation or copywriting experience
• Design eye or basic Canva skills

What We Offer

• Opportunity to work closely with founders and impact the growth of a breakout HR tech product
• A fast-moving, supportive, and flexible remote work culture
• Performance-based incentives and recognition