Senior Digital Marketing Executive

Company Description

EP Soft Pvt. Ltd. is a leading software development company providing services such as web app development, mobile app development, UI/UX design, and technical consulting. Our team of skilled developers and designers collaborates to deliver innovative and high-quality solutions tailored to meet clients' business objectives. We specialize in creating user-centric applications, enhancing user experiences, and driving engagement through intuitive designs. Additionally, our technical consulting empowers businesses to adopt cutting-edge technologies to improve processes and drive growth. At EP Soft Pvt. Ltd., we take pride in delivering exceptional results and ensuring customer success.

Role Description

This is a full-time, on-site role for a Senior Digital Marketing Executive located in Jaipur. The individual will lead digital marketing campaigns across various platforms, manage SEO/SEM strategies, oversee social media marketing efforts, and analyze performance metrics for campaign improvements. They will be responsible for formulating and executing marketing strategies, coordinating with internal teams, and ensuring consistency in branding and messaging across all digital channels. Additional responsibilities include email marketing, content planning, and staying updated on emerging trends in digital marketing.

Qualifications

• Proficiency in Digital Marketing, SEO, SEM, and Social Media Marketing
• Experience in email marketing, content creation, and content management
• Knowledge of analytics tools such as Google Analytics, SEO tools, and performance tracking
• Strong verbal and written communication skills
• Ability to work collaboratively with cross-functional teams
• Experience in planning and executing targeted marketing campaigns
• Familiarity with web design, UI/UX principles, and digital trends is a plus
• Bachelor’s degree in Marketing, Communication, or related field
• Prior experience in a senior digital marketing role is preferred