Senior Copywriter

Why IIDE

About The Role

What You'll Do

• Develop engaging, brand-aligned copy for social media, websites, email campaigns, and ads.
• Write copy for offline branding materials such as brochures, collaterals, posters, and banners.
  

Collaboration And Campaign Execution

• Collaborate with design and marketing teams to conceptualize and execute creative campaigns.
• Ensure content aligns with brand guidelines and resonates with target audiences.
  

Research And Analysis

• Conduct research to ensure content relevance, accuracy, and impact.
• Analyze campaign performance and optimize content strategies for better engagement.
  

Requirements

• Experience: 2–4 years of copywriting experience, preferably in an agency setting working across multiple brands.
• Technical Skills: Strong command of English with exceptional storytelling and content creation abilities.
• Industry Knowledge: Familiarity with digital marketing trends and social media platforms.
• Attention to Detail: Ability to simplify complex ideas into clear, engaging messages.
• Team Collaboration: Proven experience working collaboratively with cross-functional teams.
  

Should Have

• Project Management: Ability to handle multiple projects, meet deadlines, and thrive under pressure.
• Creative Strategy: Experience in crafting content strategies tailored to different platforms.
• Brand Development: Experience maintaining and enhancing a brand's tone of voice.
  

Nice To Have

• Performance Optimization: Understanding of analyzing and improving content performance metrics.
• Innovation: Ability to introduce fresh, creative ideas for campaigns and content.
• Adaptability: Capacity to adjust to dynamic environments and changing priorities.