Senior Copywriter

Edvoy (www.edvoy.com) is an innovative educational technology platform that provides comprehensive resources for students seeking guidance and support throughout their academic journey. Founded on the principle of empowering students to make informed decisions about their education, Edvoy offers a range of services designed to simplify the complex process of studying abroad through technology. Edvoy prioritizes transparency and accessibility, ensuring that students can access accurate information and unbiased guidance as they pursue their educational goals.

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Roles & Responsibilities:

• Lead the voice of the brand: Shape the tone and style across all communication channels including website, ads, emails, and product copy.
• Craft compelling campaigns: Translate briefs into engaging and persuasive copy for various formats such as launches, performance campaigns, and onboarding flows.

• Think strategically, not just creatively: Partner with marketing, product, and design teams to produce copy that is insightful, purposeful, and conversion-focused.

• Mentor and uplift the team: Support junior writers through feedback, guidance, and quality enhancement.

• Test, learn, and improve: Use data from A/B testing and performance metrics to continuously refine and improve copy output.

Key Performance Indicators (KPIs):

• Strong uplift in engagement: Better email open/click rates, higher ad CTRs, improved landing page conversions.
• Conversion-focused writing: Measurable improvement in form fills, sign-ups, or purchases.
• Brand consistency: A clear, unified tone across all customer touchpoints.
• Campaign impact: Positive stakeholder feedback and measurable results from campaigns you lead.
• Timely delivery: 90%+ of copy projects completed on or before deadline.
• Team growth: Junior writers learning and improving under your mentorship.