Senior Copywriter

Designation - Senior Copywriter Foxtale

Location: Mumbai (Andheri East, MIDC)

Work Mode: In-Office | Monday to Friday

Experience: 47 years in copywriting (preferably in beauty, lifestyle, or D2C)

About Foxtale

At Foxtale, were rewriting the skincare playbook and fast. As one of Indias fastest-growing D2C brands, were not just selling products, were building a community that believes skincare is self-care, and self-care is a revolution. With a cult-like following and a growing portfolio of science-backed, results-driven products, we&aposre now looking for a Senior Copywriter to help us shape our voice and tell compelling stories across every touchpoint.

What This Role Means to Us

We believe copy is strategy, not just decoration. As our Senior Copywriter, youll be the voice behind Foxtale shaping how our community sees, feels, and talks about our brand. From witty captions and high-conversion ads to emotionally resonant campaigns and product storytelling, youll be at the center of every narrative we build.

What Youll Do

? As a Senior Copywriter at Foxtale, you wont just write copy youll create experiences. Youll be at the heart of our creative team, crafting punchy, persuasive, and emotionally resonant content across platforms.

? Brand Voice Guardian: Evolve and maintain a distinct brand voice that speaks directly to Gen Z and Millennial audiences.

? Digital-first Copy: Write scroll-stopping copy for ads, social media, emails, website, landing pages, and product pages.

? Campaign Ideation: Partner with creative, marketing, and product teams to concept and execute end-to-end campaigns that drive engagement and sales.

? Product Storytelling: Translate complex product benefits into delightful, digestible language that makes our audience fall in love.

? Scriptwriting: Write crisp and compelling scripts for videos, reels, influencers, and product explainers.

? Mentor & Collaborator: Guide junior writers, provide feedback, and contribute to a culture of creativity.

Who You Are

? A wordsmith with 37 years of relevant experience in brand, digital, or agency environments.

? Passionate about beauty, skincare, or D2C you speak the language of Instagram and YouTube fluently.

? Sharp thinker with the ability to translate insights into high-impact messaging.

? Highly collaborative, organized, and capable of managing multiple deadlines without dropping the (beauty) ball.

? Comfortable working in a fast-paced, high-growth startup environment.

? Bonus: Experience working with influencers, product naming, or creative strategy.

Ready to tell stories that stick

Email your portfolio and CV to [HIDDEN TEXT]

Lets make beauty speak louder than ever. ????????