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Description
About the Company Masin is global consultancy specializing in expert witness services for complex engineering and construction disputes. With over 200 experts across nine countries, Masin has provided expert testimony in 200+ arbitrations at leading forums like ICC, LCIA, and SIAC, influencing disputes worth over $30 billion. Recognized as a top-tier firm in construction arbitration, Masin delivers independent assessments in delay analysis, quantum evaluation, and forensic technical analysis. Masin was ranked #10 in the prestigious GAR 100 Expert Witness List for Construction Arbitrations and our experts are individually ranked in Lexology Index, Chambers & Partners, and The Legal 500, reinforcing Masin’s reputation as a trusted authority in dispute resolution. About the Role We’re looking for a creative and detail-oriented Content Writer to join our team! In this role, you’ll play a key part in shaping our brand’s voice across digital channels by producing compelling, informative, and SEO-friendly content. You’ll work closely with our marketing, design, and SEO teams to craft content that not only engages but also drives measurable results. Responsibilities Develop engaging content on complex topics, making them accessible for diverse audiences. Write and edit whitepapers, blog posts, case studies, and website copy tailored to different geographies. Create and schedule social media posts to drive engagement and audience growth. Conduct keyword research and apply SEO best practices to boost content visibility and search rankings. Repurpose long-form content into formats like newsletters, video scripts, and social media snippets. Research industry trends to produce high-quality, relevant content that aligns with audience interests and marketing goals. Analyse content performance using tools like Google Analytics and refine strategies based on insights. Collaborate with subject matter experts to ensure accuracy in technical or specialized content. Work closely with SEO and design teams for effective content planning, presentation, and distribution. Ensure brand consistency in tone, voice, and style across all content assets. Required Skills 5+ years of experience in content writing, preferably in consulting, legal, or B2B industries. Strong research and storytelling abilities. Experience with SEO writing and digital content distribution. Ability to manage multiple projects and deadlines. Key Attributes Strategic thinker with the ability to see the big picture while managing the details. A strong leader who can drive team performance and foster collaboration. Results-oriented and able to thrive in a fast-paced, dynamic environment. Creative problem-solver who is passionate about marketing and continuous learning. Show more Show less
