Senior Content Writer

Job Title: Senior Content Writer Location: Mumbai (On-site) Department: Marketing & Communications Reports To: Marketing Head Role Overview As a Senior Content Writer, you will be the voice of the brand—crafting compelling, strategic content that positions us as a leader in the IT/ITES space. You’ll work closely with marketing, sales, and subject matter experts to create high-impact assets that drive thought leadership, lead generation, and customer engagement. Key Responsibilities Content Strategy & Development • Research industry trends, client needs, and competitor positioning to create a strong content roadmap. • Develop content aligned to B2B industry themes: customer experience, automation, compliance, collections, workforce transformation, etc. • Write and edit blogs, whitepapers, case studies, press releases, website copy, and social media content. Thought Leadership & Storytelling • Craft narratives that resonate with CXOs and senior decision-makers. • Translate technical or operational solutions into business value propositions. • Ensure all content communicates innovation, efficiency, and ROI clearly. Collaboration & Alignment • Work with marketing, sales, and delivery teams to ensure content supports campaigns and sales pitches. • Partner with design teams to ensure visuals enhance storytelling. • Liaise with subject matter experts to ensure technical accuracy. SEO & Performance Optimization • Optimize content for search engines without compromising brand voice. • Track content performance and suggest improvements based on analytics. Required Skills & Qualifications Must-Have: • Bachelor’s degree in English, Journalism, Communications, Marketing, or related field. • 8+ years of professional writing experience (preferably in B2B, ITES, or enterprise technology sectors). • Exceptional writing, editing, and proofreading skills in business English. • Proven ability to write for executive audiences. • Familiarity with contact center trends, outsourcing models, and industry-specific challenges. • Strong understanding of SEO and digital content best practices. Nice-to-Have: • Experience creating scripts for corporate videos, webinars, or podcasts. • Knowledge of marketing platforms (Freshsales, LinkedIn Inmail). • Ability to manage multiple projects with tight deadlines. Key Competencies • Strategic thinking & business storytelling. • Research & analytical mindset. • Attention to detail & brand consistency. • Adaptability across multiple content formats and tones. • Collaboration and stakeholder management skills