Posted:1 day ago|
Platform:
On-site
Full Time
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day. We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture.
With a focus on digitization, innovation, and analytics, the Enterprise Digital team creates central, scalable platforms and customer experiences to help markets across all of these priorities. Charter is to drive scale for the business and accelerate innovation for both immediate impact as well as long-term transformation of our business. A unique aspect of the team is the integration of diverse skills across all its remit.
The American Express Enterprise Digital Experimentation & Analytics (EDEA) leads the Enterprise Product Analytics and Experimentation charter for Brand & Performance Marketing, Digital Acquisition & Membership experiences, Digital Servicing as well as Enterprise Platforms. The focus of this collaborative team is to drive growth by enabling efficiencies in paid performance channels & evolve our digital experiences with actionable insights & analytics. The team specializes in using data around digital product usage to drive improvements in the acquisition customer experience to deliver higher satisfaction and business value.
This role will report to the Manager of EDEA team and will be based in Gurgaon. The candidate will be responsible for delivery of highly impactful analytics to optimize our performance marketing channels, Digital experiences (Shop, Referral, Application Exp, MYCA Web, Amex Mobile); Platforms & Labs
• Deliver strategic analytics focused on Performance Marketing channels / Digital Acquisition, membership experiences as well as Platforms & Labs
• Define and build key KPIs to monitor the channel/product/ platform health and success
• Support the development of new products and capabilities
• Deliver read out of campaigns uncovering insights and learnings that can be utilized to further optimize the channels
• Gain deep functional understanding of the enterprise-wide product capabilities and associated platforms over time and ensure analytical insights are relevant and actionable
• Power in-depth strategic analysis and provide analytical and decision support by mining digital activity data along with AXP closed loop data
· Advanced degree in a quantitative field (e.g. Finance, Engineering, Mathematics, Computer Science)
· Strong programming skills are preferred. Some experience with Big Data programming languages (Hive, Spark), Python, SQL.
· Experience in large data processing and handling, understanding in data science is a plus.
· Ability to work in a dynamic, cross-functional environment, with strong attention to detail.
· Excellent communication skills with the ability to engage, influence, and encourage partners to drive collaboration and alignment.
· Strong analytical/conceptual thinking competence to solve unstructured and complex business problems and articulate key findings to senior leaders/partners in a succinct and concise manner.
· Basic knowledge of statistical techniques for experimentation & hypothesis testing, regression, t-test, chi-square test.
• Set the Agenda: Define What Winning Looks Like, Put Enterprise Thinking First, Lead with an External Perspective
• Bring Others with You: Build the Best Team, Seek & Provide Coaching Feedback, Make Collaboration Essential
American Express
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