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Experience : 4.00 + years Salary : INR 850000 / year (based on experience) Shift : (GMT+05:30) Asia/Kolkata (IST) Opportunity Type : Remote Placement Type : Full time Permanent Position (*Note: This is a requirement for Uplers) What do you need for this opportunity? Must have skills required: Google Search Ads, Bing Search Ads, SA360, Google Analytics Uplers is Looking for: SEM Specialist Mavlers is seeking an enthusiastic and skilled SEM Specialist who will play a critical role in optimizing our online advertising strategies. This role requires hands-on experience with Google Search Ads, Bing Search Ads, and SA360. As part of our dynamic marketing team, you will help drive measurable results and enhance our digital presence through effective search marketing campaigns. Responsibilities Campaign Management Develop, implement, and manage SEM campaigns across Google Search Ads, Bing Search Ads, and SA360. Perform keyword research to guide content creation and optimization efforts. Monitor, analyze, and report on campaign performance metrics, making adjustments as necessary to meet established goals. Data Analysis Utilize Google Analytics to track and measure key performance indicators (KPIs) relevant to SEM efforts. Create comprehensive analysis reports to provide insights into campaign effectiveness and suggest optimization strategies. Analyze competitor strategies and industry trends to identify new opportunities for growth and improvement. Collaboration Work closely with the digital marketing team to integrate SEM efforts with overall marketing strategies. Collaborate with the content team to ensure alignment in SEO and SEM strategies. Coordinate with external agencies to maximize SEM campaign performance. Continuous Improvement Stay updated on the latest SEM trends, tools, and best practices. Proactively recommend and implement best practices to improve campaign performance. Test different ad formats and copy variations to optimize ad performance and CTR. Qualifications Bachelor's degree in Marketing, Business, or a related field. 4 to 8 years of hands-on experience managing SEM campaigns, preferably in a digital marketing or agency environment. Proficient in Google Search Ads, Bing Search Ads, and SA360. Strong knowledge of Google Analytics for data-driven decision-making and performance tracking. Excellent analytical skills with a strong attention to detail and a results-oriented mindset. Ability to prioritize and manage multiple projects effectively in a fast-paced environment. Strong communication skills, both written and verbal, to collaborate effectively with team members and stakeholders. Good to have skills in search engine optimization (SEO) is a plus. This is an exciting opportunity for individuals looking to make a significant impact in a rapidly growing company. If you are passionate about search engine marketing and eager to contribute to our success, we encourage you to apply! How to apply for this opportunity? Step 1: Click On Apply! And Register or Login on our portal. Step 2: Complete the Screening Form & Upload updated Resume Step 3: Increase your chances to get shortlisted & meet the client for the Interview! About Uplers: Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. (Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well). So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you! Show more Show less
