SEM Specialist

We are seeking a performance-driven SEM Specialist with 2–3 years of hands-on experience in Google Ads and paid search marketing. The ideal candidate will be responsible for planning, managing, and optimizing digital campaigns across Search, Display, and YouTube, while leveraging tools like SEMrush, Google Analytics, and Google Tag Manager to reduce CAC and drive measurable business growth.

Key Responsibilities:

• Plan, launch, and optimize Google Ads campaigns across multiple products and customer segments (Search, Display, and YouTube).
• Conduct deep keyword research and intent mapping using tools such as SEMrush and Google Keyword Planner.
• Optimize campaigns to improve key performance indicators (KPIs): CTR, CPC, CPA, ROAS, and Quality Score.
• Monitor campaign performance continuously and implement real-time optimizations to meet or exceed targets.
• Create and manage audience strategies, including custom segments and remarketing/retargeting campaigns.
• Execute A/B tests on ad creatives, formats, and landing pages to enhance performance.
• Track and analyze conversions using Google Tag Manager and Google Analytics, ensuring accurate attribution.
• Monitor competitor activity and industry trends to inform campaign strategy.
• Generate regular performance reports with actionable insights for internal stakeholders.

Required Skills:

• 2–3 years of hands-on experience managing SEM campaigns, specifically on Google Ads.
• Strong proficiency in tools including Google Ads, SEMrush, Google Analytics, and Google Tag Manager.In-depth understanding of keyword match types, bidding strategies, ad extensions, and campaign structure.
• Analytical mindset with the ability to translate performance data into meaningful insights.
• Strong skills in Excel/Google Sheets for performance tracking and reporting.
• Experience with Display and YouTube Ads.
• Solid understanding of user funnels and lead-generation landing pages.Google Ads Certification is preferred.

About Kissht:

Kissht, a Great Place to Work® certified organization, is a consumer-first credit app that is transforming the landscape of consumer credit. As one of the fastest-growing and most respected FinTech companies, Kissht is a pioneer in data and machine-based lending. With over 15 million customers, including 40% from tier 2 cities and beyond, we offer both short and long-term loans for personal consumption, business needs, and recurring expenses.

Founded by Ranvir and Krishnan, alumni of IIT and IIM, and backed by renowned investors like Endiya Partners, the Brunei Investment Authority, and the Singapore Government, Kissht is synonymous with excellence in the industry. Join us and be a part of a dynamic, innovative company that is changing the future of financial technology.