SEM Specialist

About HiWiPay:

HiWiPay is a fintech company that primarily provides cross-border payment solutions for businesses and Indian students, enabling them to send & receive payments globally. Other than payment solutions, we also provide trade financing solutions to small and medium-sized businesses (SMBs) engaged in international trade. Similarly, an education loan for students who tend to study abroad. What sets us apart is our commitment to offering such innovative services faster and at a significantly lower cost than traditional banks and competitors. 

We are seeking a SEM specialist to manage and execute various paid and unpaid search engine marketing (SEM) campaigns on search engines and social media platforms, with a focus on generating genuine leads for our sales team.

Key Responsibilities:

• Develop, implement, and optimize digital marketing campaigns across various platforms, including Google Ads, Facebook, Instagram, LinkedIn, and others.

• Generate and nurture leads through targeted online marketing strategies and content.

• Collaborate with the content team to develop ad copy and landing pages that resonate with target audiences.

• Stay current with industry trends and algorithm changes to maintain a competitive edge.

• Monitor and analyze campaign performance using various digital analysis tools (e.g., Google Analytics, SEMrush, HubSpot).

• Provide regular reports on key performance indicators (KPIs), focusing on lead quality and conversion rates.

• Collaborate with the sales team to ensure alignment on lead generation strategies and objectives.

• Stay updated on industry trends and best practices to enhance campaign effectiveness.

• Experiment with A/B testing, audience segmentation, and other strategies to maximize campaign performance.

• Manage budgets for paid campaigns while ensuring a high return on investment.

You can share your resume on reena.jadhav@hiwipay.com