SEM Analyst

Role: Sr SEM Analyst

Shift Timings: 6:00 AM to 3:00 PM IST OR 7:30 AM to 4:30 PM IST

Experience: 3 to 5 Years

Key Technical Skills: Google Ads (All Campaign Types with PMAX, AI MAX) , Meta Ads (All Campaign Types with Meta Advantage +), TikTok Ads, LinkedIn Ads, B2B, B2C and eCommerce Industry Accounts Hands-on Experience, Looker Studio

Role Purpose:

You will lead end-to-end Search and Social paid-media programs for our fastest-growing agency and brand clients. Your mission is to architect, activate, optimize, and elevate multi-channel campaigns; leveraging the latest in Performance Max, AI-Max, Meta Advantage +, and emerging platforms (LinkedIn, TikTok) to deliver world-class ROI, scale, and client satisfaction.

Key Responsibilities:

Campaign Leadership & Activation

• Build, launch, and manage full-funnel campaigns across Google (Search, PMax, Shopping, App), Meta (ASC, Advantage + Shopping, dynamic creatives), and LinkedIn.
• Drive test-and-learn roadmaps: A/B landing pages, creative variants, bid strategies, new objectives.
• Oversee day-to-day budget pacing, bid adjustments, audience refinement, and feed optimizations.

Data-Driven Optimization

• Develop automated dashboards (Looker Studio, Supermetrics/Dataslayer) to track ROAS, CPA, Avg. Session Duration, and incremental lift.
• Proactively surface performance anomalies; diagnose root causes (feed health, auction shifts, creative fatigue) and implement rapid corrective plans.
• Iterate “AI-Max” experiments—broad match expansions, Gemini-powered asset creation, server-side tracking—and scale wins.

Strategic Consulting & Client Engagement

• Lead QBRs and strategy sessions: present deep-dive analytics, 3-scenario CAC:LTV forecasts, and tactical roadmaps.
• Act as a white-label partner to agency POCs and direct-brand CMOs; translate business goals into channel playbooks, defend recommendations with market data (SEMrush, category benchmarks).
• Mentor junior analysts via “Masterclasses” on PMax best practices, Meta ASC, and automation frameworks.

Quality & Process Excellence

• Own rigorous pre-launch QA: tracking tag validation, feed diagnostics, creative compliance.
• Maintain and evolve SOPs for account audits, autoscripts, and reporting workflows.
• Champion continuous improvement — document learnings from each test to refine playbooks.

Required Skills & Experience

• Paid Media Mastery: 3+ years executing ROI-driven SEM & Social strategies across Google Ads, Bing, Meta, LinkedIn; TikTok a plus
• Advanced Platform Expertise: Deep knowledge of PMax, Smart Bidding (tROAS/tCPA), Meta ASC & Advantage + Shopping, LinkedIn Lead Gen/Awareness, dynamic feeds
• Analytical & Automation Proficiency: Expert in GA4/GA360, Excel (pivot tables, macros), SQL a plus; experience with Supermetrics / Dataslayer; Looker Studio
• Consultative Communication: Exceptional presentation skills—C-suite-ready decks; adept at translating data into business impact
• Strategic Forecasting: Proven ability to model multi-scenario spend vs. CAC/LTV, seasonality adjustments, incremental revenue forecasts
• Quality & Process Orientation: Meticulous QC—feed health, tagging, compliance; skilled in Google Ads Scripts or rule engines (Optmyzr, Revealbot)
• Collaboration & Leadership: Team mentor, peer-training facilitator; thrives in fast-paced, multi-stakeholder environments

Qualifications:

• Agency working experience is important
• MBA in Marketing
• Certifications: Google Ads (Search, Shopping, PMax), Meta Blueprint, LinkedIn Marketing Solutions