SEM Analyst

About the job
Uplers is one of the largest, globally recognized agencies in the industry, empowering businesses to build a better digital ecosystem By leading clients from innovation to execution, Uplers is serving with top-notch quality services using its offshore remote model, fixed price model as well as digital assets Remote by Choice Mavlers Mavlers is a sub-brand of Uplers, it is a full service digital marketing and technology partner Mavlers is a reservoir of marketing mavericks Our core is inspired by clients' appetite for ingenious ideas and ginormous goals We help clients with strategic and cutting-edge technology Mavlers stands out as a beacon of innovation, creativity, and client-centricity, Position: Sr SEM Analyst Job Location-Remote Experience 4+ Years Job Description: You will lead end-to-end Search and Social paid-media programs for our fastest-growing agency and brand clients Your mission is to architect, activate, optimize, and elevate multi-channel campaigns; leveraging the latest in Performance Max, AI-Max, Meta Advantage +, and emerging platforms (LinkedIn, TikTok) to deliver world-class ROI, scale, and client satisfaction, Channels: Google Ads (All Campaign Types with PMAX, AI MAX) , Meta Ads (All Campaign Types with Meta Advantage +), TikTok Ads, LinkedIn Ads, B2B, B2C and eCommerce Industry Accounts Hands-on Experience, Looker Studio Key Responsibilities: Campaign Leadership & Activation Build, launch, and manage full-funnel campaigns across Google (Search, PMax, Shopping, App), Meta (ASC, Advantage + Shopping, dynamic creatives), and LinkedIn, Drive test-and-learn roadmaps: A/B landing pages, creative variants, bid strategies, new objectives, Oversee day-to-day budget pacing, bid adjustments, audience refinement, andfeed optimizations, Data-Driven Optimization Develop automated dashboards (Looker Studio, Supermetrics/Dataslayer) to track ROAS, CPA, Avg Session Duration, and incremental lift, Proactively surface performance anomalies; diagnose root causes (feed health, auction shifts, creative fatigue) and implement rapid corrective plans, Iterate ?AI-Max? experiments?broad match expansions, Gemini-powered asset creation, server-side tracking?and scale wins, Strategic Consulting & Client Engagement Lead QBRs and strategy sessions: present deep-dive analytics, 3-scenario CAC:LTV forecasts, and tactical roadmaps, Act as a white-label partner to agency POCs and direct-brand CMOs; translate business goals into channel playbooks, defend recommendations with market data (SEMrush, category benchmarks), Mentor junior analysts via ?Masterclasses? on PMax best practices, Meta ASC, and automation frameworks, Quality & Process Excellence Own rigorous pre-launch QA: tracking tag validation, feed diagnostics, creative compliance, Maintain and evolve SOPs for account audits, autoscripts, and reporting workflows, Champion continuous improvement ? document learnings from each test to refine playbooks, Required Skills & Experience: Paid Media Mastery: 4+ years executing ROI-driven SEM & Social strategies across Google Ads, Bing, Meta, LinkedIn; TikTok a plus Advanced Platform Expertise: Deep knowledge of PMax, Smart Bidding (tROAS/tCPA), Meta ASC & Advantage + Shopping, LinkedIn Lead Gen/Awareness, dynamic feeds Analytical & Automation Proficiency: Expert in GA4/GA360, Excel (pivot tables, macros), SQL a plus; experience with Supermetrics/Dataslayer; Looker Studio Consultative Communication: Exceptional presentation skills?C-suite-ready decks; adept at translating data into business impact Strategic Forecasting: Proven ability to model multi-scenario spend vs CAC/LTV, seasonality adjustments, incremental revenue forecasts Quality & Process Orientation: Meticulous QC?feed health, tagging, compliance; skilled in Google Ads Scripts or rule engines (Optmyzr, Revealbot) Collaboration & Leadership: Team mentor, peer-training facilitator; thrives in fastpaced, multi-stakeholder environments,