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Description
POSITION TITLE: SEO Specialist Location: Hyderabad OVERVIEW The SEO specialist is responsible for the development, execution, and management of innovative, results-oriented, cross-channel search engine optimization strategies and campaigns. This role requires a deep understanding of SEO best practices, trends, and the ability to drive organic growth and enhance web visibility. Develop and oversee the company's SEO strategy, ensuring alignment with broader digital marketing goals. Collaborate with cross-functional teams, including content, web development, design, and marketing, to ensure SEO best practices are embedded throughout digital efforts. The SEO specialist will play a pivotal role in harnessing the power of organic search to the organization’s objectives. By leveraging their expertise and leadership skills, they aim to position the organization prominently in search results, ultimately driving traffic, engagement, and conversions. RESPONSIBILITIES Plan, develop, and implement strategic development for SEO campaigns, initiating from the campaign's inception and traversing through its post-launch and analytical phases. Conduct in-depth keyword analysis to unearth gaps and untapped opportunities, and then devise and roll out on-page optimization tactics and content guidelines to bolster organic visibility. Conduct comprehensive technical assessments of websites to pinpoint areas needing attention, rank action items by importance, and frame user narratives for development phases. Examine website server logs, crawl diagnostics, and analytics summaries to strategize enhancements in crawl efficiency and content indexation. Evaluate web analytics to offer performance feedback to our team, discern visitor patterns and trends, and inform subsequent actions. Stay informed about emerging search marketing trends, disseminate key findings, and equip the team and leadership to navigate the rapidly evolving digital landscape. Forge synergies with internal teams and client groups to consistently surpass established goals. Employ media analysis tools (e.g., SEM Rush, Similar Web, Comscore) to craft compelling narratives for clients. Collaborate with Product, UX, Content, and Web Development teams to champion and embed SEO best practices throughout projects. Coordinate and engage in client presentations, offering detailed performance reports, analytical insights, and actionable recommendations aligned with set objectives and KPIs. Relentlessly explore and disseminate innovative approaches to exceed client anticipations and objectives. Actively steward client portfolios across diverse platforms and channels, foresee potential challenges, and propose solution-oriented strategies. Monitor, analyze, and report on key SEO metrics, including traffic, rankings, and conversions. Provide actionable insights based on analytics data, ensuring continuous optimization of strategy. Stay informed on the effectiveness of SEO campaigns, making data-driven adjustments as necessary. Keep abreast of industry trends, Google algorithm updates, and best practices. Conduct regular training sessions for internal teams, ensuring the organization remains at the forefront of SEO advancements. SKILLS Strong understanding of technical SEO, on-page optimization, and off-page optimization. Familiarity with HTML, CSS, and JavaScript as it pertains to SEO. Strategic/creative thinker, detail-oriented, and highly organized. Exceptional communication skills, both written and verbal. An analytical mindset with a focus on measuring communications effectiveness, in driving meaningful actions from data, and generating results. Proficient with Google Suite tools including Docs, Sheets, Slides, and Gmail. Ability to thrive in a fast-paced environment with multiple assignments, stringent deadlines, and changing priorities. Experience in change management and culture change initiatives. EXPERIENCE REQUIRED Bachelor’s degree in Marketing, IT, Business, or related field. 7+ years of hands-on SEO experience, with a proven track record of driving organic growth and traffic. Experience with SEO in a B2B tech environment. Expertise in SEO tools such as Google Analytics, SEMrush, Moz, Ahrefs, and Google Search Console. Show more Show less
