Search Engine Optimization Specialist

Job Title: SEO Specialist

Full-Time | On-Site | Kota, Rajasthan

About TuTrain

TuTrain

Position Overview:

As the SEO Specialist, you’ll shape and execute eQOURSE’s digital strategy, leading content creation, digital marketing, and social media management. This dynamic role involves collaborating with cross-functional teams to elevate our brand presence, optimize our online presence, and deliver measurable results.

Key Responsibilities:

• Conduct complete website SEO management including keyword research, on-page optimization, technical SEO, and backlink strategy.
• Monitor and improve search rankings on Google and other search engines.
• Perform regular SEO audits and implement fixes for performance, mobile responsiveness, site speed, and indexing issues.
• Develop and execute social media SEO strategies to improve visibility on platforms like Instagram, YouTube, Facebook, and LinkedIn.
• Optimize content across digital channels for higher reach, impressions, and conversions.
• Track user behavior and performance using analytics tools and craft data-driven strategies.
• Coordinate with content writers, designers, and developers to ensure SEO-friendly content execution.
• Competitor research and trend analysis for proactive SEO improvements.
• Manage local SEO, Google Business Profile, citations, and reviews for brand reputation.

Qualifications & Skills:

• Strong understanding of SEO fundamentals:
• On-Page SEO (titles, meta tags, schema markup, internal linking)
• Off-Page SEO (backlinks, outreach, brand mentions)
• Technical SEO (Sitemap, Robots.txt, Core Web Vitals, site speed)
• Knowledge of Social Media SEO practices such as:
• Hashtag strategies, keyworded captions, channel tagging, engagement optimization
• Familiar with Digital Marketing channels:
• YouTube SEO, App Store optimization (optional), content distribution
• Proficiency in SEO and Analytics tools including:
• Google Search Console
• Google Analytics (GA4)
• SEMrush, Ahrefs, Moz (any)
• Screaming Frog or similar audit tools
• Basic HTML, CSS knowledge for implementation support.

• Education & Experience

• Bachelor’s in Marketing, Computer Science, Business, or related field preferred.
• Minimum 1–3 years of hands-on SEO experience.
• Proven track record of ranking keyword improvements and traffic growth.

• Additional Competencies

• Strong analytical and reporting skills.
• Excellent communication and documentation abilities.
• Ability to manage multiple platforms and projects at once.
• Creativity and updated knowledge of SEO trends and algorithm changes.

KPIs / Performance Metrics

• Growth in organic website traffic.
• Improvement in keyword rankings (top 10, top 3).
• Lead generation and conversion improvements.
• Backlink quality and domain authority improvements.
• Engagement rate and visibility on social media platforms.
• ROI on SEO and content efforts.

Why TuTrain?

• Be part of a growing edTech startup with long-term career growth opportunities.
• Work in a collaborative, innovative, and supportive environment.
• Opportunity to shape digital strategy from the ground up.

To Apply:

Fill in this form within 12 hours from now, to enroll in the selection process.

[ https://forms.gle/McS9HP4Wq33PitzG9 ] (click to open or copy paste the link in the browser).