Search Engine Optimization Specialist

Company Description

Saras Creations, established in 1991, is a leading manufacturer, exporter, and supplier of high-quality laces, threads, and fabrics, catering to the diverse needs of the garment and accessory industries. With a daily production capacity of up to 1000 kg across its four manufacturing units, the company prides itself on its commitment to quality, innovation, and customer satisfaction. Saras Creations collaborates with over 1500 manufacturers globally to supply a wide range of tailor's materials. With 25 years of growth, the company continues to refine its processes to consistently deliver exceptional products, maintain ancestral values, and achieve its vision of leadership in the industry.

Role Description

The Search Engine Optimization (SEO) Specialist role is a full-time, on-site position based in Jaipur. The SEO Specialist will be responsible for executing end-to-end SEO strategies, including conducting keyword research, performing SEO audits, building optimization plans, and managing link-building activities. The role also involves analyzing website performance through web analytics, implementing on-page SEO techniques, and identifying areas for improvement to drive web traffic and visibility.

Qualifications

• Proficiency in Keyword Research and implementing On-Page SEO strategies
• Experience in conducting detailed SEO Audits and interpreting Web Analytics reports
• Strong knowledge of Link Building strategies and acquiring quality backlinks
• Ability to stay up-to-date with evolving SEO trends and search engine algorithms
• Proficiency in common SEO and analytics tools (such as Google Analytics, SEMrush, Ahrefs, or similar)
• Excellent analytical skills and ability to interpret performance data
• Bachelor's degree in Marketing, Digital Marketing, Computer Science, or a related field is preferred