Search Engine Optimization Manager

Company Overview:

Navratan.com is a global leader in certified gemstone e-commerce. We serve premium domestic and international clients through a trusted, performance-driven platform. As we expand our digital footprint, we're seeking a strategic and technically skilled Digital Marketing Manager to drive paid campaign performance, improve website experience, and lead a results-oriented marketing team.

Role Objective:

To plan, execute, and optimize performance marketing campaigns (Google Ads, Meta Ads), ensure SEO & UI/UX best practices across platforms, and guide the marketing team to meet traffic, lead generation, and revenue targets.

Key Responsibilities: Performance Marketing (Google Ads & Meta Ads):

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), and YouTube.
• Create remarketing funnels, custom audiences, and lookalike targeting.
• Monitor keyword trends, ad relevance, A/B testing, and landing page optimization.

Website Development & UI/UX Optimization:

• Use your developers/designers skills to improve site performance and conversion flow.
• Implement tracking pixels, heatmaps, UTM structures, and event triggers.
• Experience with Shopaccino, WordPress, and backend coding (HTML, CSS, JS, PHP).

SEO & Organic Growth:

• Oversee SEO (technical, on-page, off-page) with the team.
• Ensure page speed, mobile responsiveness, and schema implementation.
• Monitor rankings and traffic using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.

Team Leadership & Collaboration:

• Manage and mentor a team of digital executives, SEO executives, and writers.
• Allocate weekly tasks, run performance reviews, and ensure deadlines.
• Prepare reports and insights for the management team with data-backed strategies.

Required Skills & Qualifications:

• 3+ years of experience in digital marketing with proven team management.
• Proficient in Google Ads, Meta Ads, YouTube Ads, and PPC strategy.
• Knowledge of Shopaccino, WordPress, and performance tracking tools.
• Working understanding of HTML, CSS, JavaScript, or PHP for technical coordination.
• Strong grasp of SEO fundamentals, Google Analytics, Search Console, and paid media reporting.
• Excellent communication and leadership skills.
• Strategic mindset with attention to KPIs and ROI.