Search Engine Optimization Manager

8 years

0 Lacs

Posted:2 days ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

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About the Role:

Senior SEO Manager

Key Responsibilities:

  • Develop and own the end-to-end SEO strategy including

    on-page, off-page, and technical SEO

    .
  • Implement and optimize EEAT signals across all content and link-building efforts to build brand authority.
  • Plan and execute

    link-building campaigns

    , outreach efforts, and content partnerships aligned with Google’s quality guidelines.
  • Conduct detailed keyword research, competitor audits, and opportunity analysis to identify content gaps and ranking opportunities.
  • Monitor and enhance site performance using

    Google Analytics (GA4)

    ,

    Google Search Console

    ,

    SEMrush

    ,

    Ahrefs

    , and

    Looker Studio

    .
  • Create and maintain SEO dashboards and performance reports in Looker Studio to track KPIs, rankings, and traffic trends.
  • Collaborate with development, content, paid media, and product teams to ensure SEO best practices are implemented.
  • Lead and mentor a team of SEO specialists, driving continuous improvement and training initiatives.
  • Stay updated with search engine algorithm changes and adjust strategies proactively.

Key Requirements:

  • Minimum

    8 years of hands-on SEO experience

    , with proven success in driving organic growth.
  • Deep understanding of

    EEAT principles

    and experience implementing them at a strategic and content level.
  • Strong knowledge of

    off-page SEO

    , including ethical link-building strategies, brand mentions, and digital PR.
  • Expertise in

    technical SEO

    (structured data, site speed, indexation, Core Web Vitals, canonical tags).
  • Proficiency in SEO tools:

    GA4

    ,

    GSC

    ,

    SEMrush

    ,

    Ahrefs

    ,

    Looker Studio

    , Screaming Frog, etc.
  • Familiarity with CMS platforms like WordPress, Shopify, or custom headless CMS systems.
  • Excellent communication, leadership, and stakeholder management skills.

Nice to Have:

  • Experience working with international or multilingual websites.
  • Understanding of SEO for JS frameworks (React, Next.js) and AWS-hosted environments.
  • Knowledge of ORM (Online Reputation Management) and content-driven SEO.

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