Search Engine Optimization Executive

About Mint More Marketing (MMM)

Mint More Marketing

creativity, strategy, and technology

50+ brands

About the Role

SEO Executive

Key Responsibilities

• Conduct keyword research and competitive analysis to identify opportunities for ranking improvements.
• Plan and execute on-page and off-page SEO strategies aligned with business goals.
• Optimize website content, landing pages, blogs, and product pages for SEO best practices.
• Perform technical SEO audits and recommend improvements for site speed, mobile optimization, indexing, and crawlability.
• Build high-quality backlinks through ethical link-building strategies.
• Monitor, analyze, and report SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Stay updated with the latest SEO trends, search engine algorithms, and industry developments.
• Collaborate with the content and design teams to create SEO-friendly content strategies.
• Optimize local SEO (Google My Business, local citations, reviews) to improve regional search presence.
• Track KPIs such as organic traffic, ranking positions, CTR, conversion rate, and bounce rate.
• Suggest and implement data-driven improvements for better search visibility and ROI.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, IT, or a related field.
• Proven experience (1–3 years) in SEO or digital marketing.
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency in SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Hands-on knowledge of CMS platforms like WordPress, Shopify, or Magento.
• Familiarity with HTML, CSS, and JavaScript basics (preferred).
• Experience in content optimization and keyword placement.
• Strong analytical skills with the ability to interpret data and make actionable decisions.
• Good communication and collaboration skills.

Preferred Skills

• Experience in managing SEO for e-commerce, blogs, or service-based websites.
• Knowledge of technical SEO (schema markup, structured data, XML sitemaps, robots.txt).
• Understanding of PPC/SEM campaigns for integrated strategy alignment.
• Basic knowledge of AI-driven SEO tools and automation.

What We Offer

• Competitive salary based on experience.
• Opportunity to work with a fast-growing digital marketing team.
• Exposure to diverse industries and clients.
• Career growth opportunities and professional training.
• Collaborative and creative work environment.