Performance Marketing Executive

Company Description

Mint More Marketing is one of the fastest-growing creative media agencies based in Kolkata, specializing in building high-performing communication campaigns and sustainable digital marketing strategies. With a diverse team of media professionals from across India, we help businesses—from startups to established corporations—enhance their digital presence, engage effectively with their target audiences, and drive measurable growth.

Role Description

Performance Marketing Executive (Meta & Google Ads Specialist)

The candidate will be responsible for:

• Planning, executing, and optimizing digital advertising strategies.
• Managing campaign budgets, audience targeting, bidding, and creative testing.
• Monitoring KPIs, generating performance reports, and deriving actionable insights.
• Conducting competitor and market research to improve ROI.
• Collaborating with the creative team to develop effective ad creatives and landing pages.
• Communicating performance and strategy updates with clients and internal teams.

This role is ideal for someone who is data-driven, performance-oriented, and passionate about maximizing digital ad returns.

Qualifications & Skills

Core Skills

• Proven experience managing 

  Meta Ads Manager

   and 

  Google Ads

   accounts (Search, Display, YouTube, Shopping, Performance Max).
• Expertise in 

  campaign setup, targeting, bidding strategies, A/B testing, remarketing, and conversion tracking

  .
• Strong understanding of 

  performance metrics

   such as CTR, CPC, CPM, ROAS, CAC, LTV, and conversion rates.
• Knowledge of 

  Google Analytics, GA4, Tag Manager, Pixel setup, and attribution models

  .
• Experience in 

  keyword research, audience segmentation, and funnel optimization

  .
• Ability to analyze large datasets, prepare detailed reports, and provide actionable recommendations.

Additional Skills

• Proficiency with 

  SEMrush, Ahrefs, or similar tools

   is a plus.
• Familiarity with 

  marketing automation tools and CRM integrations

  .
• Understanding of 

  e-commerce, D2C, and lead generation campaigns

  .
• Strong communication and presentation skills for client interactions.
• Excellent organizational and multitasking abilities.

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field.

• 2–4 years of hands-on experience

   in managing Meta and Google ad campaigns (agency experience preferred).
• Certifications in 

  Google Ads, Meta Blueprint, or Analytics

   will be a strong plus.

Please apply at career@mintmoremarketing.com.