Search Engine Optimization Executive

Job Title

Shift

Location

Salary :

Experience Required

SEO & Digital Marketing Expert

Key Responsibilities:

• On-Page SEO Optimization:

  Optimize website elements (meta tags, headers, image alt texts, internal linking, URL structures) to improve organic visibility and search engine rankings. Conduct keyword research to enhance page content relevance and user engagement.

• Off-Page SEO Strategies:

  Drive backlink-building initiatives and partnerships, engage in influencer marketing, and implement strategies to enhance domain authority. Monitor link health and manage disavow files as needed.

• Digital Marketing Campaigns:

  Plan, execute, and optimize digital marketing campaigns across platforms like

  Google Ads, Facebook, Twitter, Instagram, and LinkedIn

  to increase brand visibility, engagement, and user acquisition.

• Content Strategy & Optimization:

  Work closely with content creators to produce and optimize SEO-friendly content, including blog posts, landing pages, and social media posts tailored to the gaming audience.

• Social Media Management:

  Manage and expand social media channels with engaging content, targeted ads, and real-time interaction with followers.

• Data Analysis & Reporting:

  Utilize analytics tools to monitor SEO performance, prepare detailed reports, and provide insights on website traffic, user behavior, keyword rankings, and conversion rates. Present actionable recommendations to optimize marketing strategies based on data insights.

• Competitor Analysis:

  Perform ongoing competitive analysis to stay informed about industry trends, content strategies, and SEO tactics used by competing gaming platforms.

• Collaboration:

  Work closely with the product, design, and development teams to align digital marketing efforts with product goals and enhance the user experience.

Tools & Technologies:

• SEO Tools

  : Knowledge of 

  Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, BrightEdge, DeepCrawl, Botify, and Sitebulb

   for SEO audits, keyword research, and link-building.

• On-Page Optimization Tools

  : Skilled in 

  Yoast SEO, RankMath, Surfer SEO, and Grammarly

   for optimizing content structure and ensuring keyword alignment.

• Off-Page SEO Tools

  : Familiarity with tools like 

  BuzzStream, Ninja Outreach, and Pitchbox

   for outreach, link-building, and influencer engagement.

• Social Media & PPC Tools

  : Experienced with 

  Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager

   for targeted ads and tracking ROI.

• Reporting & Analytics

  : Strong proficiency in 

  Google Data Studio, Power BI, and Tableau

   to create comprehensive reports on campaign performance, SEO metrics, and business KPIs.

• CMS

  : Knowledge of 

  WordPress and other CMS platforms

   to manage and implement SEO best practices on the website.

Qualifications

• 0-1 years of experience

   in SEO, digital marketing, and social media marketing, specifically for online gaming or casino platforms.
• Demonstrated experience in both 

  on-page and off-page SEO

  , with the ability to drive traffic and rankings through high-quality backlinks and optimized content.
• Strong skills in 

  data analysis and reporting

  , with a proven track record of using insights to make data-driven decisions.
• Excellent communication and project management skills, with the ability to present complex SEO metrics and digital strategies to stakeholders.
• Proficiency in managing campaigns across multiple platforms and maintaining a focus on ROI.
• Azure and Power BI certificates are a plus.

Why Join Us?

This is a unique opportunity to work with an innovative online gaming product and make a significant impact in the gaming industry. If you have a passion for SEO and digital marketing and enjoy driving growth in a competitive digital landscape, we want to hear from you!

To Apply

• Please submit your resume and a brief cover letter, and reports from your previous job or work samples detailing your experience in SEO and digital marketing for the online gaming industry.
• Email at hr@fraktalit.com