Search Engine Optimization Executive

Position- SEO Executive.

Responsibilities-

• Strategy development:

• Create and execute SEO strategies aligned with business goals to increase organic traffic and rankings.

• Keyword research:

• Identify relevant keywords using tools like Google Keyword Planner and SEMrush to improve search engine rankings.

• Content optimization:

• Write and optimize web content, including blog posts, to be search engine friendly and incorporate target keywords.

• Technical SEO:

• Conduct technical website audits, analyze site architecture, and work with developers to resolve issues affecting performance.

• Link building:

• Develop and implement link-building campaigns to improve domain authority and backlink profiles.

• Performance analysis:

• Regularly analyze website traffic, user behavior, and keyword rankings using tools like Google Analytics to measure success and identify areas for improvement.

• Competitor analysis:

• Monitor competitor strategies to identify opportunities and maintain a competitive edge.

Essential skills and qualifications

• Strong knowledge of SEO principles, techniques, and best practices.
• Proficiency with SEO tools such as Google Analytics, Google Keyword Planner, and SEMrush.
• Experience with content management systems (CMS) is often preferred.
• Understanding of web design, site structures, and basic coding techniques.
• Strong analytical and critical thinking skills.
• Good copywriting and communication skills.
• Ability to stay current with changes in search engine algorithms and industry trends