Fraktal IT Innovation

Job Title : SEO & Digital Marketing Expert Shift : Evening Shift (3 PM to 11 PM IST), Monday to Saturday Location : Jankipuram, Lucknow - Onsite Salary : TBD Experience Required : 0-1 years in SEO and Digital Marketing, preferably within the online gaming or casino industry for a US client Job Description: We are seeking a talented and results-driven SEO & Digital Marketing Expert to join our team and elevate the digital presence of our online gaming and casino app for our client in USA. This role is perfect for a digital marketing professional experienced in SEO, social media, and content optimization within the online gaming industry. The ideal candidate should be proficient in both on-page and off-page SEO tactics, SEO tools, and possess strong skills in reporting and analytics. Key Responsibilities: On-Page SEO Optimization: Optimize website elements (meta tags, headers, image alt texts, internal linking, URL structures) to improve organic visibility and search engine rankings. Conduct keyword research to enhance page content relevance and user engagement. Off-Page SEO Strategies: Drive backlink-building initiatives and partnerships, engage in influencer marketing, and implement strategies to enhance domain authority. Monitor link health and manage disavow files as needed. Digital Marketing Campaigns: Plan, execute, and optimize digital marketing campaigns across platforms like Google Ads, Facebook, Twitter, Instagram, and LinkedIn to increase brand visibility, engagement, and user acquisition. Content Strategy & Optimization: Work closely with content creators to produce and optimize SEO-friendly content, including blog posts, landing pages, and social media posts tailored to the gaming audience. Social Media Management: Manage and expand social media channels with engaging content, targeted ads, and real-time interaction with followers. Data Analysis & Reporting: Utilize analytics tools to monitor SEO performance, prepare detailed reports, and provide insights on website traffic, user behavior, keyword rankings, and conversion rates. Present actionable recommendations to optimize marketing strategies based on data insights. Competitor Analysis: Perform ongoing competitive analysis to stay informed about industry trends, content strategies, and SEO tactics used by competing gaming platforms. Collaboration: Work closely with the product, design, and development teams to align digital marketing efforts with product goals and enhance the user experience. Tools & Technologies: SEO Tools : Knowledge of Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, BrightEdge, DeepCrawl, Botify, and Sitebulb for SEO audits, keyword research, and link-building. On-Page Optimization Tools : Skilled in Yoast SEO, RankMath, Surfer SEO, and Grammarly for optimizing content structure and ensuring keyword alignment. Off-Page SEO Tools : Familiarity with tools like BuzzStream, Ninja Outreach, and Pitchbox for outreach, link-building, and influencer engagement. Social Media & PPC Tools : Experienced with Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager for targeted ads and tracking ROI. Reporting & Analytics : Strong proficiency in Google Data Studio, Power BI, and Tableau to create comprehensive reports on campaign performance, SEO metrics, and business KPIs. CMS : Knowledge of WordPress and other CMS platforms to manage and implement SEO best practices on the website. Qualifications : 0-1 years of experience in SEO, digital marketing, and social media marketing, specifically for online gaming or casino platforms. Demonstrated experience in both on-page and off-page SEO , with the ability to drive traffic and rankings through high-quality backlinks and optimized content. Strong skills in data analysis and reporting , with a proven track record of using insights to make data-driven decisions. Excellent communication and project management skills, with the ability to present complex SEO metrics and digital strategies to stakeholders. Proficiency in managing campaigns across multiple platforms and maintaining a focus on ROI. Azure and Power BI certificates are a plus. Why Join Us? This is a unique opportunity to work with an innovative online gaming product and make a significant impact in the gaming industry. If you have a passion for SEO and digital marketing and enjoy driving growth in a competitive digital landscape, we want to hear from you! To Apply : Please submit your resume and a brief cover letter, and reports from your previous job or work samples detailing your experience in SEO and digital marketing for the online gaming industry. Email at hr@fraktalit.com