Search Engine Optimization Analyst

Company Description

At Gliding Star, we are committed to being your partners in digital success by offering a comprehensive suite of services that elevate your brand's online presence. Our offerings include responsive website design and development, SEO, social media optimization, and targeted digital marketing strategies. Our team of experts is dedicated to delivering results that drive engagement, growth, and visibility. We support businesses of all sizes, from healthcare professionals to entrepreneurs and growing enterprises, to help realize their vision and ensure excellence.

Key Responsibilities

• Conduct keyword research and competitive analysis to identify growth opportunities.
• Perform on-page SEO optimization (meta tags, headings, internal linking, URL structure, schema markup, etc.).
• Optimize website content, landing pages, and blogs for better search performance.
• Conduct regular website audits to identify technical SEO issues and coordinate fixes with developers.
• Track, analyze, and report website performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, or similar.
• Develop and execute link-building strategies to improve domain authority.
• Stay updated with the latest search engine algorithms, SEO best practices, and industry trends.
• Collaborate with the content and marketing team to create SEO-friendly content strategies.
• Monitor competitor websites and industry developments to recommend improvements.

Requirements

• Proven experience (1–2 years) as an SEO Analyst, SEO Specialist, or similar role.
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Knowledge of HTML, CSS, and basic web technologies (preferred but not mandatory).
• Experience in local SEO and optimizing Google Business Profiles is a plus.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently and in a team environment.

What We Offer

• Competitive salary package
• Performance-based incentives
• Opportunity to work on diverse projects across industries
• Growth and learning in a dynamic digital marketing environment
• Collaborative and supportive team culture