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S&C Global Network - AI - Marketing (MMM DS) - Analyst

3 years

0 Lacs

Gurugram Haryana India

Posted:2 days ago| Platform: Linkedin logo

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Skills Required

network ai marketing management optimization algorithms svm programming python numpy ml development data pipeline layers migration azure aws nonlinear sql econometrics regression strategy consulting scaling cutting technology drive engagement strategies analytics learning scoping staffing enablement leadership publishing research pycaret gcp testing statistics communication

Work Mode

On-site

Job Type

Full Time

Job Description

Management Level

: Ind&Func AI Decision Science Consultant

Location

: Gurgaon, Bangalore

Must-Have Skills

Market Mix Modeling (MMM) Techniques, Optimization Algorithms for budget allocation and promotional channel optimization, Statistical and Probabilistic Methods: SVM, Decision Trees, Programming Languages & Tools: Python, NumPy, Pandas, Sklearn, AI/ML Models Development and Data Pipeline Management, Data Management within Snowflake (data layers, migration), Cloud Platforms experience (Azure, AWS, GCP)

Good-to-Have Skills

Experience with Nonlinear Optimization Techniques, Experience in Data Migration (cloud to Snowflake), Proficiency in SQL and cloud-based technologies, Understanding of Econometrics/Statistical Modeling (Regression, Time Series, Multivariate Analysis).

Job Summary

We are seeking a skilled

Ind & Func AI Decision Science Consultant

to join the

Accenture Strategy & Consulting team

in the

Global Network – Data & AI practice

. This role is focused on

Market Mix Modeling (MMM)

, where you will be responsible for developing AI/ML models, optimizing promotional channels, managing data pipelines, and working on scaling marketing mix models across cloud platforms. You will work with leading financial clients, leveraging cutting-edge technology to drive business impact and innovation.

Roles & Responsibilities

Engagement Execution

  • Lead MMM engagements that involve optimizing promotional strategies, budget allocation, and marketing analytics solutions.
  • Apply advanced statistical techniques and machine learning models to improve marketing effectiveness.
  • Collaborate with clients to develop tailored market mix models, delivering data-driven insights to optimize their marketing budgets and strategies.
  • Develop Proof of Concepts (PoC) for clients, including scoping, staffing, and execution phases.

Practice Enablement

  • Mentor and guide analysts, consultants, and managers to build their expertise in Market Mix Modeling and analytics.
  • Contribute to the growth of the Analytics practice through knowledge sharing, staffing initiatives, and development of new methodologies.
  • Promote thought leadership in Marketing Analytics by publishing research and presenting at industry events.

Opportunity Development

  • Identify business development opportunities in marketing analytics and develop compelling business cases for potential clients.
  • Work closely with deal teams to provide subject matter expertise in MMM, ensuring the development of high-quality client proposals and responses to RFPs.

Client Relationship Development

  • Build and maintain strong, trusted relationships with internal and external clients.
  • Serve as a consultant to clients, offering strategic insights to optimize marketing spend and performance.

Professional & Technical Skills

  • 3+ years of experience in Market Mix Modeling (MMM) and associated optimization techniques.
  • Strong knowledge of nonlinear optimization, AI/ML models, and advanced statistical techniques for marketing.
  • Proficiency in programming languages such as Python, NumPy, Pandas, Sklearn, Seaborne, Pycaret, and Matplotlib.
  • Experience with cloud platforms such as AWS, Azure, or GCP and data migration to Snowflake.
  • Familiarity with econometrics/statistical modeling techniques (Regression, Hypothesis Testing, Time Series, Multivariate Analysis).
  • Hands-on experience in managing data pipelines and deploying scalable machine learning architectures.

Additional Information

  • Master’s degree in Statistics, Econometrics, Economics, or related fields from reputed universities.
  • Ph.D. or M.Tech is a plus.
  • Excellent communication and interpersonal skills to effectively collaborate with global teams and clients.
  • Willingness to travel up to 40% of the time.
  • Work on impactful projects to help clients optimize their marketing strategies through advanced data-driven insights.
About Our Company | Accenture

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