Salesforce Interaction Studio Developer

Proziod Analytics

10 years

5 - 8 Lacs

bengaluru

Posted:1 week ago| Platform: GlassDoor logo

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Skills Required

salesforce developer collaboration marketing data crm personalization strategies engagement support development html css javascript tracking content integration connect slack automate notifications segmentation cdp design test algorithms monitoring analyze metrics reports automation server scripting technology certifications

Work Mode

On-site

Job Type

Part Time

Job Description

A Salesforce Interaction Studio Developer with Digital Workplace Studio skills is responsible for crafting personalized, real-time customer experiences across digital channels while integrating with workplace collaboration tools.
Job Description Summary This role blends expertise in Salesforce Marketing Cloud’s Interaction Studio with capabilities in Digital Workplace Studio to deliver seamless, data-driven customer journeys and internal collaboration workflows. The developer will work closely with marketing, CRM, and IT teams to implement personalization strategies, optimize user engagement, and support digital transformation initiatives. Key Responsibilities

Interaction Studio Development: * Build and manage real-time personalization campaigns using HTML, CSS, JavaScript, and JSON.
Configure behavioral tracking, decisioning rules, and dynamic content templates.
Integrate Interaction Studio with Salesforce Marketing Cloud, CRM, and external data sources via APIs and SDKs beBee.
Digital Workplace Studio Integration: * Develop and deploy solutions that connect Interaction Studio outputs with workplace tools like Microsoft Teams, Slack, or intranet portals.
Automate workflows and notifications to enhance internal collaboration and campaign visibility.
Data Modeling & Segmentation: * Map and unify customer data across channels using CDP (Customer Data Platform) models heptarc.com.
Design and test unification algorithms and segmentation logic.
Performance Monitoring: * Analyze campaign metrics and suggest optimizations.
Build dashboards and reports for stakeholders.

️ Required Skills

Salesforce Marketing Cloud: Strong hands-on experience with Interaction Studio and Journey Builder.
Digital Workplace Studio: Familiarity with workplace automation platforms and integration frameworks.
Web Technologies: Proficiency in HTML, CSS, JavaScript, JSON.
APIs & SDKs: Experience with RESTful APIs, server-side scripting, and SDK integrations.
Data Handling: Understanding of CDP data models, cleansing, and mapping.

Qualifications

Experience: 5–10 years in Salesforce Marketing Cloud and digital workplace environments.
Education: Bachelor’s degree in Computer Science, Marketing Technology, or related field.
Certifications: Salesforce Marketing Cloud and relevant workplace automation certifications are a plus.

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