Sales Planning & Operations Mgr FMCG | Analytics, Forecast, Distribut

Responsibilities

To drive effective sales planning through robust data management, accurate sales tracking, and actionable sales analysis, enabling the organization to understand sales trends, identify growth opportunities, and support strategic decision-making.

Order & Supply-Chain Coordination

• Receive and process customer orders promptly in the ERP/DMS.
• Liaise daily with Warehouse & Logistics teams to ensure real-time stock visibility, on-time dispatch, OTIF (On-Time-In-Full) delivery.
• Monitor inventory health, flagging low-stock or slow-moving SKUs for proactive action.

Sales Data Governance & Reporting

• Own the integrity of primary, secondary, and tertiary sales data across regions and channels.
• Clean, validate, and consolidate datasets; automate routine reports using advanced Excel (Power Query / PivotTables) and Python (pandas, matplotlib) scripts.
• Deliver daily, weekly, and monthly dashboards to senior management, highlighting gaps vs. target and recommending corrective actions.

Outlet & Distribution Management

• Maintain a master list of outlets, distributors, and territories; track numeric & weighted distribution KPIs.
• Analyse sell-in / sell-out / stock rotation data to uncover white-space opportunities.
• Propose route-to-market or assortment optimization to expand coverage and improve shelf availability.

Insight & Forecast Support

• Analyse market trends, promotion effectiveness, and competitor activities to explain variance and guide planning.
• Partner with Demand Planning to build rolling forecasts that align inventory levels with sales velocity.
• Translate analytical findings into clear, actionable recommendations for Sales, Marketing, and Production teams.

Cross-Functional Collaboration

• Act as the data single source of truth for Sales, SCM, and Finance, ensuring consistency across functions.
• Provide analytics support for new product launches, channel programmes, and cost-to-serve initiatives.
• Champion continuous-improvement projects that shorten lead times and elevate customer service.

Success Indicators

• 95 % OTIF delivery rate

• Any sales reports delivered 100 % on time & error-free

• Numeric distribution +10 pp YoY in focus channels

• Data-driven initiatives delivering measurable cost-to-serve or sales uplifts

Key Skills & Competencies:

• Bachelors degree in Business, Supply Chain, Data Analytics, or related discipline.

• 5+ years in Sales Planning / Sales Operations within FMCG or food-service sectors.

• Expert-level MS Excel (formulas, PivotTables, Power Query) and working knowledge of Python for data wrangling; ERP and BI tools (Power BI / Tableau) a plus.

• Solid grasp of distribution metrics (primary, secondary, tertiary sales; numeric vs. weighted distribution).

• Proven ability to collaborate with cross-functional teams and turn data into commercially sound actions.

• Fluent English; strong presentation and stakeholder-management skills.

Candidate Requirements

Bachelors degree in Business Administration, Finance, Data Analytics, or related fields. MBA preferred.

4-7 years

Proven experience in sales data management and performance analysis in FMCG or a similar industry.

Office Timings :- 9:30am to 5:30pm. 5 days working

Contact Person:-

Laxmi Ghosh

laxmighosh.oasis@gmail.com

9324945155