Sales Officer

Job Description

Key Responsibilities : Sales Achievement : Ensure achievement of monthly, quarterly, and annual sales targets through effective execution of sales strategies. Drive both primary and secondary sales through assigned distributors and retail channels. Team Management (TSI & SR Reporting) : Supervise and guide Territory Sales Incharge (TSI) and Sales Representatives (SR) in their daily activities. Monitor their market coverage, outlet execution, and daily performance. Ensure team alignment with organizational goals and sales plans. Distribution & Channel Management : Appoint, develop, and manage distributors in assigned territory. Ensure proper stock levels, timely order booking, and execution. Monitor distributor ROI and address operational issues. Market Coverage & Execution : Ensure effective beat planning and market coverage by the team. Maximize numeric and weighted distribution across outlets. Ensure availability, visibility, and merchandising of SKUs as per company standards. Scheme Communication & Implementation : Effectively communicate trade schemes and promotional activities to distributors, TSIs, SRs, and retailers. Monitor proper implementation and claim settlement. Market Intelligence & Competition Tracking : Gather and report market insights including competitor pricing, offers, and new product launches. Suggest proactive strategies to stay competitive. Training & Development : Provide on-the-job training and field coaching to TSIs and SRs to improve productivity and selling skills. Drive performance through daily reviews and motivational initiatives. Reporting & MIS : Ensure timely submission of Daily Sales Reports (DSR), market visit reports, and team performance updates. Maintain data on sales achievement, route performance, and outlet coverage. Key Skills Required : Strong FMCG sales and distribution knowledge Leadership and team-handling abilities Excellent communication and interpersonal skills Problem-solving and market-driven approach Proficient in Excel / Reporting tools / Sales apps Must own a two-wheeler with valid license Qualification : Graduate in any discipline (MBA preferred) Experience : 5 to 7 years of experience in FMCG field sales Prior experience in handling TSIs and SRs based on FMCG will be an added advantage Job Types: Full-time, Permanent Pay: ₹22,000.00 - ₹30,000.00 per month Benefits: Cell phone reimbursement Health insurance Life insurance Provident Fund Compensation Package: Performance bonus Yearly bonus Schedule: Day shift Work Location: In person Speak with the employer +91 7077770328