Sales Manager

Role Purpose:

The Sales Manager will be responsible for driving retail and corporate sales of Honda 2-Wheelers, achieving business targets, managing the sales team, ensuring customer satisfaction, and strengthening the dealership’s market presence through effective sales and marketing strategies.

Key Responsibilities

• Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets (retail, corporate & institutional).
• Develop and execute sales strategies, schemes, and promotional activities to increase footfall and conversion.
• Expand business through tie-ups with corporates, fleet operators, and finance institutions.

• Team Leadership & Training

• Recruit, train, and manage sales executives to build a high-performance team.
• Monitor daily sales activities, inquiries, follow-ups, and customer handling.
• Conduct regular performance reviews and motivate the team to achieve targets.

• Customer Relationship Management

• Ensure excellent customer service and build long-term relationships.
• Handle escalated customer complaints with effective solutions.
• Implement customer engagement programs, test rides, and retention activities.

• Operations & Compliance

• Oversee showroom operations, stock availability, and vehicle display standards.
• Coordinate with service, finance, and accessories teams for smooth operations.
• Ensure adherence to Honda’s sales processes, reporting formats, and brand guidelines.

• Market Analysis & Reporting

• Analyze market trends, competitor activities, and customer preferences.
• Prepare daily/weekly/monthly MIS reports, sales forecasts, and performance reviews.
• Provide inputs to management for strategy improvement.

Requirements

• Graduate / MBA preferred, with 5–8 years of automobile sales experience (minimum 2+ years in a managerial role).
• Proven track record in achieving sales targets, preferably in 2-wheeler/automobile dealerships.
• Strong leadership, team management, and motivational skills.
• Excellent communication, negotiation, and customer handling abilities.
• Knowledge of finance, exchange, and insurance products will be an advantage.
• Strong business acumen with local market knowledge.