Sales Manager - Readymix Concrete

Job Title: ASM/Sales Manager/Sr.SM – Readymix Concrete

Department: Sales & Marketing

Business Vertical: Ready-Mix Concrete (RMC)

Location: Cuttack, Bhubaneswar, Puri

Reports To: AGM/GM – Sales (RMC)

Job Purpose:

To drive sales growth, customer acquisition, and market expansion in the RMC business by targeting infrastructure projects, real estate developers, and industrial clients. The Sales Manager is responsible for generating leads, closing deals, managing customer relationships, and coordinating with the plant and dispatch teams to ensure service excellence.

Key Responsibilities:

1. Sales Generation & Target Achievement

• Achieve monthly and quarterly sales volume and revenue targets.
• 
  
• Identify new business opportunities within assigned territory or segment.
• 
  
• Execute pricing strategies and negotiate contracts to ensure profitability.

2. Customer Relationship Management

• Build and maintain strong relationships with contractors, builders, developers, consultants, and government agencies.
• 
  
• Conduct site visits, technical presentations, and regular follow-ups.
• 
  
• Resolve client complaints and ensure high customer satisfaction.

3. Lead Management & Conversion

• Generate leads through cold calls, site visits, references, and market intelligence.
• 
  
• Maintain and update sales funnel in CRM tools.
• 
  
• Ensure timely conversion of leads to orders and coordinate for timely dispatch.

4. Coordination & Fulfillment

• Coordinate with plant managers, logistics, and quality teams for order scheduling and dispatches.
• 
  
• Ensure service commitments are met and customer feedback is addressed promptly.

5. Market Intelligence & Reporting

• Track competitor activities, market pricing, and project updates in assigned territory.
• 
  
• Provide daily/weekly reports on sales performance, pipeline, and collections.
• 
  
• Recommend strategies to improve market penetration and customer retention.

Qualifications & Skills:

• Education: Bachelor’s in Civil Engineering / Science / Commerce; MBA in Marketing preferred.
• 
  
• Experience: 2–10 years in project or industrial/B2B sales, preferably in RMC, building materials, or construction sectors.
• 
  
• Skills:
• 
  
• Strong sales, communication, and negotiation abilities.
• 
  
• Understanding of concrete grades, site operations, and construction cycles.
• 
  
• Proficiency in Excel, CRM tools (Zoho, Salesforce), and ERP platforms (optional).